Donate Your Sixth Sense

Low public awareness of deafblindness Higher profile organisations take the larger stake of supporters Disability is an emerging issue Which are the main problems?

What we have to do? Increase visitors to the website More engagement in social media Get young supporters fundraising and campaigning

Target Women are more emotional Women are more concerned Women are more engaging As opposite of men:

Insight I have a sixth sense!

Concept #donateyoursixthsense

Idea In order to engage with the target, the campaign will occur in partnership with a Female Magazine (Cosmopolitan - UK), making the most of its database of social media fans/followers and its high print circulation. Teaser campaign Cosmopolitan (UK): average monthly sales in Facebook fans Twitter followers

Idea In the following edition of the magazine, the campaign purposes will be revealed.

Idea In the third edition of the magazine (during the campaign), we highlight not only the importance of people’s donations, but also raise target awareness of deafblindness.

Scheduling March AprilMay Teasing campaign Have women aware of their sixth sense and its uniqueness. Revelation Engagement Generate buzz Increase Social Media community Sustainability At least Cosmopolitan fans seeing the post* Cosmopolitan followers seeing the post* + 500% new fans on Sense International Facebook Page* + 400% new followers on Sense International Twitter account* Increase of visitors to the website Increase donations Raise awareness Long-term Explore Social Media communities to promote fundraising and campaigning. With the 2015 summit about the Millenium Development Goals (post-2015) happening in September 2015, the campaign will take place in the months of March, April and May, to avoid the target’s under exposition to magazines and social media in summer months. * Estimated Values