Entrepreneurship – Case Study Presenter: Chi-Hao Eddy Wu Advisor: C.-C. Jay Kuo 2015/7/17 1.

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Presentation transcript:

Entrepreneurship – Case Study Presenter: Chi-Hao Eddy Wu Advisor: C.-C. Jay Kuo 2015/7/17 1

Headline one month ago… 2

About Fitbit  Founded : Oct 2007 (at SF)  IPO: Jun 2015 (NYSE:FIT)  Founders: James Park, Eric Friedman  Products: Fitbits (Metrics such as steps, sleep,…etc) 3

How Successful Fitbit Is  Growth 4

How Successful Fitbit Is  High investment return 5

Reasons For The Success  Time to market  User experiences  Brand image o Successful marketing/Sales strategy (e.g. social media, …)  Others o Design, Analytics, Product line, Clinical setup… 6

Reasons For The Success  User experience o 2/3 RD - Software 7

Reasons For The Success  Sales/Marketing strategy 8 Social Media Viral Marketing Interaction / Competition / Successful Story … Social Media Viral Marketing Interaction / Competition / Successful Story … Physical channel Fashion area … Physical channel Fashion area … Sales/Marketing expenses Brand Image / Fans

Threaten  Competition (1/3) 9 Mi-band: -Pricing -Global market

Threaten  Competition (2/3) o Lawsuit? 10

Threaten  Competition (3/3) o Apple Watch Will Apple Watch succeed? Is Apple Watch a huge competitor to Fitbit? 11

Threaten  Wearable market trend (1/2) o The market is increasing… But how optimistic is it? 12

Threaten  Wearable Market Trend (2/2) 13 Clinical Use

End of sharing 14 Let’s keep an eye on how Fitbit develops …