A celebration of Africa  Held annually in Nelson Mandela Bay  Only one of its type in Africa  Big opportunity – mix of African history and culture.

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Presentation transcript:

A celebration of Africa  Held annually in Nelson Mandela Bay  Only one of its type in Africa  Big opportunity – mix of African history and culture in Port Elizabeth  Help PDI sector to enter into tourism market  Will support Nepad initiative

The opportunities  For the locals  For the South African market  African market  Target African American market  Job creation  Focus on all things African

The 2003 festival  “ Made in Africa” float parade and outdoor exhibition  African medicine  Drum festival  African Jazz Festival  Art & Literature Exhibition  Food Festival  Craft & Culture Market

There is no festival like it in Africa!  Held in New York  Non commercial Held in Detroit  Denver Pan African Film and Arts Festival  Chicago African Festival of the Arts  Kwanzaa

Festival business opportunities  Tourists in beds – focus for marketing to the US African Americans  Pre and post festival tours  Crafts  Township tours  Regional tourism  Float construction

Budget  Year One: R4,8-million - includes all activities as listed - And R in marketing and promotion - Will be managed by Viva Africa! Festival team in association with Nelson Mandela Bay municipality - Individual components will be managed by emerging organisers – real empowerment

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