Real-Time Tracking of Donor Designations for Hospital Campaigns Josh Muller – Gift of Hope Organ & Tissue Donor Network

Hospitals for Hope as an Alternative Provides hospitals with a turnkey campaign Engages hospital staff and community with less effort Uses best practices identified from previous NDLM’s Takes onus off of HD and hospital partners to design and implement April campaign

On-Site Component Photographed donation advocates Created print collateral: 24” by 36” foam core posters 8 ½” by 11” flyers Table tents

On-Line Component Similar to an on-line fundraising campaign

On-Line Component (cont.) Branded webpages Features donation advocate Real-time registration tracking Social & interactive driven

Driving Traffic

Registration Process

Backend Processes Add a new partner

Setting Up a Campaign Page

Exporting Donors Export Donors

Results 45 Hospitals for Hope partners More than 4,700 registrations/reaffirmations 700+ “Likes” on Facebook Countless impressions with key stakeholders Month-long exposure of the Gift of Hope brand and message via on-line components Gave a voice to organ and tissue donation within hospitals

Key Takeaways Developing a Hospitals for Hope microsite will require a web and development team Once constructed, sites can be very user-friendly for administrators Costs associated with a similar microsite will be upfront with minimal long-term investment Microsites like Hospitals for Hope provide a simple way for partners to conduct on-line campaigns

Learn more about Hospitals for Hope at Josh Muller Gift of Hope Organ & Tissue Donor Network