Core submission document template Campaign Categories Marketing Events Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 1 Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong Tel: Fax:

Please paste your organisation logo here Entry Details Please provide the following information: 1. Name of Category: 2. Name of Campaign/Event: 3. Name of Client Organisation: 4. Name of Brand: 5. Name of Agency: NOTE: Any specific information or content intended for judging purposes only must be clearly indicated in Red, or highlight it in red. Marks may be deducted if the strict slide number of entry submission is exceeded.

Entry Video Please paste the entry video link if there is any. (optional but strongly recommended)

Challenge Event start date and end date: Target Audience and size: Key Objectives: Budget (HKD): Key Challenge: (10%) Max. 1 slide Who/what was the client/brand/event? What were the primary objectives? Who was the target audience? What key challenges did you face? Mandatory information: Event start date and end date, key objectives, target audience and budget.

Please paste your text here. Strategy (30%) Max. 2 slides – slide 1/2 Outline your strategic thinking and solution to the event objectives. What made this an inventive and out-of-the-box event? Explain the reasons behind your approach. Mandatory Information: core strategy, event concept and creative rationale. Visual presentation is highly preferred.

Please paste your text here. Strategy (30%) Max. 2 slides – slide 2/2 Outline your strategic thinking and solution to the event objectives. What made this an inventive and out-of-the-box event? Explain the reasons behind your approach. Mandatory Information: core strategy, event concept and creative rationale. Visual presentation is highly preferred.

Execution Please paste your text here (30%) Max. 2 slides– slide 1/2 Describe how you implemented the core strategy, event concept and creative rationale. Illustrate the elements (e.g. digital, technology, solutions) used and how it was brought to life. Visual presentation is highly preferred.

Execution (30%) Max. 2 slides – slide 2/2 Describe how you implemented the core strategy, event concept and creative rationale. Illustrate the elements (e.g. digital, technology, solutions) used and how it was brought to life. Visual presentation is highly preferred. Please paste your text here

Results (30%) Max. 2 slides – 1/2 What was the result? What evidence/metrics do you have that this was an effective and innovative event? How did it deliver to your challenge? Supply any facts and figures which demonstrate the success of the event. Visual presentation is highly preferred. Please paste your text here

Results (30%) Max. 2 slides – 2/2 What was the result? What evidence/metrics do you have that this was an effective and innovative event? How did it deliver to your challenge? Supply any facts and figures which demonstrate the success of the event. Visual presentation is highly preferred. Please paste your text here