University of Texas at Tyler Women’s Basketball Team!

Group 5 Ryan Hazlewood Elissa Meisenheimer Ashley Stewart Toby Wilkerson Alicia Yancey

Overview Goals, Objectives, Tactics Media Used Timeline Publics and Stakeholders Measuring Success Analysis of campaign’s success

GOALS To increase awareness of the UT Women’s Basketball team To increase attendance at home games To better the image of the new coach

OBJECTIVES To increase awareness through our posters, s, class announcements and word of mouth To increase attendance at 2 nd home game by 100%

TACTICS Posters everywhere on campus and dorms Work with RA’s to get the word out In-class announcements Mass to faculty and staff Word of mouth in our spheres of influence

MEDIA USED School bulletin boards High flow areas approved for posters Verbal communication

TIMELINE Make contact with coach Create and approve posters Plan and organize s and announcements Promote game through tactics Measure and Analyze success of event

PUBLICS & STAKEHOLDERS Internal Coaches and staff UT Administration Athletic department Other athletes Regular Fans Players family and friends External Student body Faculty & staff Tyler Community

MEASURING SUCCESS Comparing attendance from the 1 st home game to the 2 nd home game. We used a manual counter at the door 1 st Game: 35 people (< 1% of students) 2 nd Game: 208 People (> 3% of students)

ANALYSIS OF CAMPAIGN’S SUCCESS The campaign was a success! Problems: executing the mass and the class announcements, holiday disruption Benefits: Posters caught students’ eyes! We met our objectives, plus some! Overall: Attendance for 2 nd game increased 6 times compared to the 1 st