OUTLINES Clients' websites: How to find the info you need Jarno de Boer Paul Honess 12th ICCRM Antalya, Turkey 22-24 June 2006 www.iccaworld.com.

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Presentation transcript:

OUTLINES Clients' websites: How to find the info you need Jarno de Boer Paul Honess 12th ICCRM Antalya, Turkey June

12th ICCRM, Antalya, 2006 Who are your clients Corporate Governmental Associations Planners

12th ICCRM, Antalya, 2006 Overview Searching the internet An Associations point of view Website creating Discussion

12th ICCRM, Antalya, 2006 Things to know before you begin searching What are you really searching? Types of search tools available Where should you begin? What other tools exist to find information through the Internet

12th ICCRM, Antalya, 2006 Types of search tools Three basic types of Search tools – Search engines Google – Yahoo - MSN – Subject directories Built by human selection – Searchable database ICCA database

12th ICCRM, Antalya, 2006 The best search engines Google – Yahoo – MSN – Things you can do Phrase searching Language – Things not supported Case sensitivity Use or searches for variants

12th ICCRM, Antalya, 2006 Still Googling in 2006 Why Google –Biggest search engine –PageRank system –Special searches –Shortcuts

12th ICCRM, Antalya, 2006 Still Googling in 2006 Some Google short comings –Sometimes difficult to find the right information –PageRank

12th ICCRM, Antalya, 2006 The 5 step search strategy 1.Analyze your topic to decide where to begin 2.Pick the right starting place 3.Learn as you go & vary your approach 4.Don’t bog down in any strategy that doesn’t work 5.Return to previous strategies better informed

12th ICCRM, Antalya, 2006 Combine your search methods ICCA Database with Search engine with Website of the association

12th ICCRM, Antalya, 2006 Academic Associations: Their Congresses and Websites 2 approaches: –Encouragement to bid –Contacting a successful bidder IPS Congress every 2 years IPS website…

12th ICCRM, Antalya, 2006 IPS Website: Available information Congresses?? Society’s officers Affiliate societies – incl. PSGB Basically: –A very ‘thin’ site –Not even their own site Other resources at this site: –World Directory of Primatologists –Meetings Calendar (doesn’t list IPS 2008)

12th ICCRM, Antalya, 2006 PSGB Website: Available Information Society Officers? Scientific meetings coordinator IPS 2008?

Finally… Websites of scientific publishers may help identify associations via journals Academic Associations frequently have ‘thin’ websites Identify young & retiring individuals well-placed in their association

12th ICCRM, Antalya, 2006 Designing a good website From a visitors point of view a good website is one that… … is usable … has something he/she wants … doesn’t waste his/her time … isn’t irritating

12th ICCRM, Antalya, 2006 A quick overview 1.Make your site usable by everyone 2.Make it as fast as possible 3.Make your site easy to use 4.Make your site useful 5.Maintain integrity, be professional 6.Make your site friendly and fun to use 7.Use cutting edge technology wisely and effectively 8.Remember that what you think is true may not be true 9.Also worry about people who use less powerful computers

12th ICCRM, Antalya, 2006 Designing a good website From a visitors point of view a good website is one that… … is usable … has something he/she wants … doesn’t waste his/her time … isn’t irritating

12th ICCRM, Antalya, 2006 Conclusion: Think before you search Define what you’re looking for Select the right search method or combination Make notes of the results Don’t give up, just try in another way

12th ICCRM, Antalya, 2006 Discussion: How are you searching at this moment What could be improved What role could ICCA play in improving searching for information related to our industry