Instructional Systems Recruiting (IRC) Chair: Dr. Johnson Admissions/Recruiting Coordinator: Christie Suggs Mary Kate McGee How do the IS Recruiting Committee (IRC) and the IS Alumni Advisory Council Recruiting Committee (ISACRC) interact to recruit new students?

IS Alumni Advisory Council Recruiting Committee Dr Reiser Chair: Marguerite Foxon Subcommittees (not identified) Darren BrooksEric Sikorski Other Alumni members (un- named) How do the IS Recruiting Committee (IRC) and the IS Alumni Advisory Council Recruiting Committee (ISACRC) interact to recruit new students?

?? IS Alumni Advisory Council Recruiting Committee currently reports to Reiser Dr. Reiser 2004 – 2006 Jim Russell (former faculty) MS assistant Keller’s Assistant Consulted with Reinhart Lerch (ODDL) Dr Keller ??? - ??? Dr. Dennen ??? - Current added Admissions/Recruiting Coordinator position ( currently held by Christy Suggs) Dr Johnson History of the IS Recruiting Program

Recruiting process Student Contacts Mary Kate Name Written in log Materials sentISSA callsAlumni Calls

Communication Website Social Media Facebook LinkedIn Twitter Outreach Researchers promote at conferences Promote using national orgs (e.g. ASTD, eLearning Guild, etc) Recruiting trips Invite prospective students to visit the campus Target under- represented groups Funding Is funding enhancement available from the University? Reach out to corporations who reimburse tuition for their employees Keep Records Survey Current Students about what recruitment tactics worked Determine what strategies work in finding highest quality students Do competitive analysis on other programs

Ongoing Maintenance of Recruiting Program Recruiting Plans Implemented Recruiting Planned for the Academic Year Recruiting Budget Established Conference Events Identified Advertising Opportunities Identified Website Updates Planned Conference Event Participation Communicated Sign up for event Plan boothPlan Travel Market using , website, social media Share Post Mortem after the event Place advertisements in line with identified opportunities Monitor effectiveness of ads Prepare end of year ROI report on effectiveness of ads Website Intern Identified Website updates completed Monitor website for student interest Ongoing maintenance of website to coincide with all recruiting events Improve SEO of the FSU IS program Re-establish Recruiting Budget Annually Evaluate Previous Year’s Conference Event Post Mortem Reports Identify Conference Events for the next year Evaluate Annual ROI report on Advertising Efforts Identify Next Year’s Advertising Opportunities Website Updates Planned Process Map for FSU IS Recruiting

IRC ISACRC Faculty ISSA

Competition san diego state: wayne state: ogy/ UGA: Indiana Penn State: ultyContactInformation.shtml Arizona State

Part 1: Applicant IdentificationApply Yourself (AY) Process Student applies via FSU Admissions Department s prospective student Mary Kate manually checks for new submissions from Admissions Creates application folder Rates the student MS – Tristan Johnson PhD – Allan Jeong Logs in the contact log Provides address to faculty Provides address to ISACRC Provides address to ISSA The Apply Yourself process allows individuals to apply for the program. Once they have applied or expressed interest in the program recruiting efforts begin.

Part 2: IRC Evaluate contact log, rating Part 2: Recruiting Activities of the IRC, faculty, ISACRC, and ISSA after AY contact