Agriculture Development

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Presentation transcript:

Agriculture Development Eric Putman Director of Advancement

Purdue Agriculture Development What we do: Build relationships with alumni, foundations, corporations and friends leading to new gifts for Purdue Agriculture.

Office Staffing and Responsibilities Eric Putman, Director of Advancement Eputman@purdue.edu Specific responsibilities include the Dean’s initiatives and serving the Departments of Animal Sciences, Entomology, and Horticulture and Landscape Architecture.

Office Staffing and Responsibilities Kyle Bymaster, Director of Development Bymastkd@purdue.edu Responsibilities include the Departments of Agricultural Economics, Agronomy, Biochemistry, Food Science, and Forestry and Natural Resources.

Office Staffing and Responsibilities Jeff Demerly, Director of Development Jdemerly@purdue.edu Responsibilities include the Departments of Ag. and Biological Engineering, Botany and Plant Pathology and Youth Development and Agricultural Education.

Office Staffing and Responsibilities Megan Madia, Stewardship Coordinator Mmadia@purdue.edu Annual Fund – Direct mail letters and telefund Communications - Connections Special Events – Works with Ag Alumni office Stewardship – Thanking our donors Appropriate donor recognition

Office Staffing and Responsibilities Mike Pedley, Director of Corporate Relations Mpedley@purdue.edu Works with all departments and development staff to advance corporate partnerships and pursue charitable giving opportunities.

Access & Success Campaign July 1, 2007 – June 30, 2014 University goal: $304 million College of Agriculture’s goal: $13 million

"This year, we are launching Purdue’s Access & Success campaign to embrace and expand our responsibility as a premier public university striving to become even better. I consider it a top priority to ensure that good students have access to a Purdue education and assistance to succeed once they are here — regardless of their financial situation. " — France A. Córdova Purdue President

Where do we spend our time? Donor-centered development Key needs and priorities Focus College of Agriculture Interests Our Donors’ Interests MAJOR GIFTS

Listening for Gifts Linkage: Identify the connection to Purdue Ability: The financial capacity to give Interest: How does the person feel about Purdue? How motivated or inclined are they to give?

Motivations for Making Gifts: Ties to Alma Mater Rank obligation to give back as a factor of influence on your charitable giving. Do alumni feel emotionally obliged “to give back to their alma mater?” Obligation to give back is “very important” to only 25.9% of private institution and 22.3% of public institution alumni as a factor of giving. One-third of all alumni labeled it as “unimportant.” Why do we try to use the “give back to alma mater” argument? Our colleges are not entitled to philanthropic support—we must earn it. Source: Bentz Whaley Flessner Survey (March 2003)

Levels of Donor Recognition President’s Council Dean’s Club Pinnacle level donors R.B. Stewart Society

Process Management Active donor prospects to the University – especially those with multiple areas of interest – have a “process manager” who coordinates the timing of solicitations. It is a service to the donor and helps present a coordinated message from the University.

Agriculture Development Resources Involvement with Purdue Gift history History of visits and meetings with anyone at Purdue Contacts with Purdue leaders, volunteers or peers Wealth indications Identify motivation to make the gift

Ag. Development Resources: Why We Visit Visits help identify the key link to Purdue Educate and involve the prospective donor Cultivate the prospect Assess the prospect’s giving level Formulate the right gift proposal that matches their interests Decide who is the right person to make the ask Decide when the prospect is ready to be solicited

Collaboration is Key Your involvement is critical. Open doors for development staff with prospects. Consider participating in joint visits or meetings. We are here to serve you and help advance your programs.

The significance of faculty and staff is difficult to overstate Fred van Eck was motivated to give timberland worth more than $20M to the Department of Forestry and Natural Resources after attending a presentation by the director of the HTIRC. He was not a Purdue alumnus. He did not visit the Purdue campus.

Director of Advancement Eputman@Purdue.edu Tel: 765-494-8672 Eric Putman Director of Advancement Eputman@Purdue.edu Tel: 765-494-8672 Purdue University Pfendler Hall of Agriculture, Room 108 715 W. State Street West Lafayette, IN 47907-2061