How to make them better.

Online Gaming The most preferred entertainment option of today’s generation

Online Gaming  PC ○ Browser ○ MMOGs  Consoles  Mobile / Tablet  DTH  Anything that can access internet

Content Providers NCSoft SOE Blizzard Electronic Arts Zynga Valve NEXON Playdom UBISOFT Mojang Activision Capcom Konami THQ Microsoft Namco 2K Games Bandai Nintendo PopCap Gameloft

MMOGs  Interactive & Immersive MMOGs - Serious Gamers

 Social / Casual Games – Non Gamers Social & Casual Games

Trends  Habitual of targeting same audience over and over  Everyone takes the tried, tested and profitable path!

Trends  Market today is differentiated No matter what kind of game/product you have, you will find players for it.

Trends  Market today is differentiated No matter what kind of game/product you have, you will find players for it.  Trick is to create content that is:

Trends  Market today is differentiated No matter what kind of game/product you have, you will find players for it.  Trick is to create content that is: Easily Accessible

Trends  Market today is differentiated No matter what kind of game/product you have, you will find players for it.  Trick is to create content that is: Easily Accessible Innovative & Unique

Trends  Market today is differentiated No matter what kind of game/product you have, you will find players for it.  Trick is to create content that is: Easily Accessible Innovative & Unique Fun

Innovative New Content?

 Indies do it better!

Innovative New Content?  Indies do it better! Freedom to do it own way Try new ideas Take Risks

Innovative New Content?  Indies do it better! Freedom to do it own way Try new ideas Take Risks  Let’s Learn from Indies

Few Indie Games

Case Study

 12 th Jan`11

Game released as Alpha, Beta in Jan`11 Never commercially advertised except through WOM No integrated billing/payment solutions – Only Paypal Game continues to make over 250,000$ and sells about 10,000 copies a day. As of May 7, 7.5 Million users, 2.1 Million paid for game Revenue: $33 Million

Game released as Alpha, Beta in Jan`11 Never commercially advertised except through WOM No integrated billing/payment solutions – Only Paypal Game continues to make over 250,000$ and sells about 10,000 copies a day. As of May 7, 7.5 Million users, 2.1 Million paid for game Revenue: $33 Million This is a 1 man Job!

 Survival horror game  Also a building / construction game You build almost anything with chunk of blocks

 How did Minecraft do it?

 Strengths of the game: Graphics Content Storyline Gameplay

Minecraft Graphics

Content – Items  < 200 Items  All items to be crafted

Content – Mobs

Content – Game World  Randomly Generated Different world every time you start new  1.8 times the size of earth Can be up to 8 times

Storyline  No Storyline  No Narrative  No Quests  No tutorials/help  Player is the story

Gameplay  Things about Gameplay: Hard to learn & easy to play Highly addictive Keeps the player busy & wanting more Rewarding  Creative  Create almost anything

Starship Enterprise

Vatican City

16-Bit ALU

How did Minecraft do it?

 Its innovative and unique! How did Minecraft do it?

 Its innovative and unique!  Focused on the core of the game, made it stronger How did Minecraft do it?

 Its innovative and unique!  Focused on the core of the game, made it stronger  Early Launch & timely content updates How did Minecraft do it?

 Its innovative and unique!  Focused on the core of the game, made it stronger  Early Launch & timely content updates  Encouraged players to play together How did Minecraft do it?

 Its innovative and unique!  Focused on the core of the game, made it stronger  Early Launch & timely content updates  Encouraged players to play together  Listened to the community, players did the marketing How did Minecraft do it?

 Its innovative and unique!  Focused on the core of the game, made it stronger  Early Launch & timely content updates  Encouraged players to play together  Listened to the community, players did the marketing  Gave users the power to create! How did Minecraft do it?

How to make your game better?

 Be innovative & unique How to make your game better?

 Be innovative & unique  Performance How to make your game better?

 Be innovative & unique  Performance  Accessibility How to make your game better?

 Be innovative & unique  Performance  Accessibility  Fun How to make your game better?

 Be innovative & unique  Performance  Accessibility  Fun  Social Interaction How to make your game better?

 Be innovative & unique  Performance  Accessibility  Fun  Social Interaction  Expandability How to make your game better?

 Be innovative & unique  Performance  Accessibility  Fun  Social Interaction  Expandability  Community How to make your game better?

Be the FireStarter!