Telling the Story of Insurance in a Digital World John C. Millen The Reputation Group Annual Meeting September 1, #OIIAnnual

Storytelling in a DIGITAL WORLD The Reputation Group

% of U.S. Adults Using Social Media 72 % The Reputation Group 31 % 28 % 25 % 23 % Pew Research Center 2015

AGENDA: The power of storytelling Why tell the P&C insurance story? You as the storyteller Collecting great stories How to tell your story The Reputation Group

The Power of Storytelling The Reputation Group

Human Beings are Hardwired For Stories The Reputation Group

22 Times Jennifer Aaker, Professor Stanford Graduate School of Business Stories Make Data More Memorable

Why Tell the Story of P&C Insurance?

TRUST The Reputation Group

The Stories of P&C Insurance The Reputation Group

#FAIL The Reputation Group

Left Brain - Right Brain Credit: chickensaresocute via ccchickensaresocute via cc The Reputation Group

LEADERS BUSINESS UNITS TEAMS PROFESSIONALS P & C Insurance Industry

An effective leader, as she makes the rounds at her organization, must ask one—and only one—question: ‘Got any good stories?’ Tom Peters Leadership The Reputation Group

P&C INDUSTRY SUCCESS Convince & train leaders: CEO Chief Storyteller Create storytelling company cultures Promote storytelling by all industry associates in business and personal networks The Reputation Group

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You as the Storyteller The Reputation Group

First Impressions Perception = Reality YOUR DIGITAL BRAND The Reputation Group

Your Digital Resume The Reputation Group

Reputation is what people say about you when you’re out of the room. Jeff Bezos Amazon The Reputation Group

IMPORTANT RELATIONSHIPS INVESTORS FRIENDS OTHERS? EMPLOYERS EMPLOYEES CLIENTS REGULATORS FAMILY The Reputation Group

EXERCISE: Who Are You? The Reputation Group

Agreeable Ambitious Amusing Brave Calm Careful Charming Communicative Considerate Courageous Conscientious Diligent Decisive Determined Easygoing Emotional Energetic Ethical Forceful Friendly Funny Generous Good Hard-working Honest Impartial Independent Intelligent Intellectual Kind Loving Loyal Modest Neat Nice Optimistic Passionate Patient Positive Powerful Practical Proactive Quiet Reserved Self-confident Trustworthy Tough Straight forward Aggressive Aloof Belligerent Bitchy Boastful Boring Bossy Careless Compulsive Cruel Cunning Cynical Detached Dishonest Domineering Finicky Flirtatious Foolish Greedy Grumpy Harsh Impatient Impolite Impulsive Inconsiderate Inconsistent Indecisive Indiscreet Intolerant Introverted Irresponsible Mean Moody Nasty Negative Patronizing Pessimistic Pompous Quick-tempered Rude Ruthless Sarcastic Secretive Self-centered Sneaky Stupid Superficial Thoughtless

The Reputation Group

Passion Integrity Fun The Reputation Group

Collecting Great Stories The Reputation Group

Company Stories Develop a Disciplined Storytelling Culture Ask Capture Observe Prioritize Tell, tell, tell The Reputation Group

Your Stories Develop a Mindset Review Record Observe Brand Tell, tell, tell The Reputation Group

EXERCISE: What’s Your Story? The Reputation Group

How to Tell Your Story The Reputation Group

Story Structure 1.Set up 2.Protagonist 3.Objective 4.Challenges 5.Success The Reputation Group

Structure: 1.Set up 2.Protagonist 3.Objective 4.Challenges 5.Success The Reputation Group

Structure: 1.Set up 2.Protagonist 3.Objective 4.Challenges 5.Success The Reputation Group

Structure: 1.Set up 2.Protagonist 3.Objective 4.Challenges 5.Success Elmer’s Story Credit: Weathered via ccWeathered via cc The Reputation Group

EXERCISE: Tell Your Story The Reputation Group

LISTEN CAPTURE TELL The Reputation Group STORYTELLING NEXT STEPS

QUESTIONS & COMMENTS? The Reputation Group John Millen (614)