TGI: Courting the student market (18-24s in full-time education)

Social grade profile Source: TGI Q3 (Apr 09-Mar 10). Base Students There are 1.6 million year olds currently in full-time education in Britain. They are a third more likely than the average adult to be in the ABC1 social grade 90% are cinemagoers and are 36% more likely to be so

Statement – definitely agree Source: TGI Q2 (Jan 09-Dec 09). Base All Adults. Indexed on all adults Students are more likely than the average adult to like going to trendy places to eat and drink. As well as over twice as likely to spend a lot on clothes.

Statement – definitely agree Source: TGI Q2 (Jan 09-Dec 09). Base All Adults. Indexed on all adults

Social grade profile They are more likely, compared with average adults, to rely on TV to keep them informed and first refer to internet for information Source: TGI Q2 (Jan 09-Dec 09). Base All Adults. Indexed on all adults

Social grade profile Source: TGI Q2 (Jan 09-Dec 09). Base All Adults. Indexed on all adults

Students Media consumption Habits Source: TGI Q3 (Apr 09-Mar 10). Base Students, indexed All Adults

Cinemagoers Students are heavy/medium cinemagoers Source: TGI Q2 (Jan 09-Dec 09). Base Students. Indexed on all adults

Day of week visiting the cinema Source: FAME 2010 Base all adults

Favourite genre Source: TGI Q2 (Jan 09-Dec 09). Base Students. Indexed on all adults 49% of students who are cinemagoers prefer comedy

Films watched by students during 2009 Source: TGI Q2 (Jan 09-Dec 09). Base Students Indexed on all adults

1st Favourite Channel 21% of year old students & cinema goers consider E4 their 1 st favourite channel and they are two and a half times more likely to do so Source: TGI Q2 (Jan 09-Dec 09). Base Students. Indexed on all adults

Specially choose to watch Skins is the number one programme students specially choose to watch Source: TGI Q2 (Jan 09-Dec 09). Base Students. Indexed on all adults

Internet film downloading Students & cinemagoers are 2 times more likely to download films/Documentaries/TV for free and 32% less likely to pay for it Source: TGI Q2 (Jan 09-Dec 09). Base Students. Indexed on all adults

Internet Compared with average adult, students are more likely to download music from internet and also reply to adverts received on their mobile. Source: TGI Q2 (Jan 09-Dec 09). Base Students. Indexed on all adults

TV On Demand Services Used Students who are cinemagoers are more likely to use BT Vision over other on demand services Source: TGI Q2 (Jan 09-Dec 09). Base Students. Indexed on all adults