Business and Management Research WELCOME. Lecture 7.

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Presentation transcript:

Business and Management Research WELCOME

Lecture 7

Data collection Steps in the research process The execution phase of the research process begins with data collection

Data collection After preparing a suitable sample, the researcher collects the data from the units in this sample. It is very important that the data are collected without any errors. Data collection errors may arise if questions are asked in a wrong way. Data collection is done in two stages: pre-testing : collecting data from a small sample to test whether the data collection plan for the main study is appropriate the main study.

Methods of data collection 1. Primary data collection: data which are collected for the first time and are original 2. Secondary data collection: Data which have been collected by some other researchers and published. Primary data is collected through: 1. Observation 2. Interview 3. Questionnaire 4. Mail survey 5. Online survey

Methods of data collection Important sources of secondary data include: 1.Official report of the local government. 2. Official publications of the foreign governments such as UN 3. News papers and books

Online survey tools Survey Monkey ( is a popular online survey tool It is designed to be easy to use Its ease of use may account for its relative popularity

Online survey tool- Survey Monkey