Globalisation, Culture and Lifestyle Seminar Six: Producing Culture in a Global Marketplace

Key Lessons From The Lecture  Globalisation offers the illusion of choice?  Our cultural choices are seen as markers of our identity  Tendency towards monopoly – distinction via branding  Individualised products do not mean that production is individualised  The rise of lifestyle marketing

Debate  Team One to argue that globalisation leads to a greater choice of cultural products.  Team Two to argue that globalisation leads to the homogenisation of cultural products.  You should refer to materials from throughout the first six weeks of this module and draw upon examples from the entertainment and events industries to highlight your points.

Discussion Topic  Critically discuss the benefits and drawbacks of individualised products created by mass means for both producers and consumers in your area. You should use examples to highlight your points.  Discuss the challenges and opportunities for events in terms of lifestyle marketing