Ida Kraševec, 3.b.

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Ida Kraševec, 3.b

Sony Corporation Headquarters: Minato, Tokyo, Japan President: Sir Howard Stringer Name: a compound of latin sonus and english sonny (boy) Five sections: electronics, games, entertainment (video and music), financial services, other

Early History 1945, Tokyo: Masaru Ibuka started a radio repair shop 1946: with Akio Morita they founded a company – Tokyo Tsushin Kogyo Kabushiki Kaisha 1955: TR-55 Japan’s first commercially produced transistor radio 1958: the name Sony

Notable products, technologies and formats Betamax Walkman 3.5-inch floppy disk Discman MMCD format ATRAC and ATRAC3 format PlayStation, PlayStation 2, PlayStation3 Blu-ray Disc http://www.youtube.com/watch?v=o5jEbZt6AIQ

Format wars Joint ventures The videotape format war: Betamax (Sony) vs VHS (JVC) MMCD (Philips, Sony) + SD (Toshiba) = DVD Blu-ray Disc (Sony) vs HD DVD (Toshiba) Joint ventures + Ericsson = Sony Ericsson + BMG = Sony BMG Music Entertainment

Environmental efforts Scandals Hiring graffiti artists to spray paint advertisements DVD protection Batteries recall Environmental efforts "Sony Take Back Recycling Program" Biobattery Green TV 5th place on the Greenpeace chart "Guide to Greener Electronics"