Who wants to be a Data Scientist? July 22, 2015 Jennifer Lewis Priestley, Ph.D. Professor of Statistics and Data Science

Kennesaw State University Department of Statistics and Analytical Sciences 2

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Big Data – What is it? Big Data (noun) – Condition present when the volume, variety, and velocity of data exceeds an organization’s capacity for accurate and timely decision making. It is NOT just about size. 4 Kennesaw State University Department of Statistics and Analytical Sciences

Big Data – What is it? 5 …and the costs of storage are dropping… Kennesaw State University Department of Statistics and Analytical Sciences

Unstructured Data = Data 6 Kennesaw State University Department of Statistics and Analytical Sciences

Big Data’s Evil Twin: Dark Data 7 Data which has been collected, often without intention, but not leveraged. …or, has historically been too costly to analyze. Kennesaw State University Department of Statistics and Analytical Sciences

8 Big Data and IoT: The Age of Singularity? Kennesaw State University Department of Statistics and Analytical Sciences

9 Native and Non Natives… Kennesaw State University Department of Statistics and Analytical Sciences

10 Non-Natives finding their way… Kennesaw State University Department of Statistics and Analytical Sciences

Big Data Company: Ford 11 ~ 25 gb of data reported every hour Car to Manufacturer Car to Consumer MyFordMobile App… Kennesaw State University Department of Statistics and Analytical Sciences

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13 Big Data Company: The Southern Company ~ 4.6 million customers ~27,000 power distribution lines Real time data, every customer Advanced Metering Infrastructure Kennesaw State University Department of Statistics and Analytical Sciences

Big Data Company : Coca Cola 14 ~ 50,000 machines around the world Can dispense about 95 drinks an hour Can dispense about 125 different drinks Submits real time data on: -Syrup consumed/drink configuration -Outlet -Time Kennesaw State University Department of Statistics and Analytical Sciences

What do these companies have in common? They are all non-native to Big Data. 15 They have all invested heavily in new hardware and software to capture and store their new data. They have new talent needs: Computer Scientists, Statisticians, Mathematicians. Kennesaw State University Department of Statistics and Analytical Sciences

16 This shift has huge implications for developing, recruiting and retaining analytical talent… Kennesaw State University Department of Statistics and Analytical Sciences

17 We can’t teach the way we have always taught. The 1950s called…they want their curriculum back… Kennesaw State University Department of Statistics and Analytical Sciences

18 The next generation of analytical talent will have… 18 Coding Skills… Better Integration with Practitioners… More Interdisciplinary Degrees… Experience with Real Big, Real World Datasets… Kennesaw State University Department of Statistics and Analytical Sciences

KSU by the numbers… 19 4 The number of Programs in Advanced Analytics at KSU ~200 The number of undergraduate students studying applied statistics and analytics as a minor field of study 60 The number of MS students in Applied Statistics 3 The number of job offers the avg. MS student receives in advance of graduation ~$76,000 The median starting salary of those MS students 7 The number of Ph.D. students in Analytics and Data Science starting in the Fall 15 The number of companies who have provided us with letters of intent to hire the Ph.D. students for project management and research work after they complete their coursework Kennesaw State University Department of Statistics and Analytical Sciences

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