KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101.

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Presentation transcript:

KFC Yum! Brands, Inc. Business Program Final Report Professor’s name ：江昱仁教授 Student ’ s name: 林怡萱、翁立軒、成威廷 Student ’ s number: M99B0101

Contexts Introduction CEO and BOD Six Elements of Environment Ethic/ Responsibility HRM Ownership/ Organization/Ma nagement Leadership Marketing Conclusion

Introduction (overview of company) KFC Yum! Brands, Inc. Harland Sanders Louisville, Kentucky Product

History (about Harland Sanders Corbin, Kentucky) His mother Gas station Small restaurant Secret recipe Travel to sale Franchise Be bought In 1964

Headquarters

CEO and BOD BOD Samuel Su, David W. Dorman, J. David Grissom, Bonnie Hill, Robert Holland, Jr., Kenneth G. Langone, Jonathan S. Linen, Thomas C. Nelson, Thomas M. Ryan, Jackie Trujillo, and Robert D. Walter. The senior managers responsible for looking after KFC today are Roger Eaton as CEO of KFC and Laurance Roberts is the Chief Operating Officer. Chairman of Yum! Brands, Inc BOD David C. Novak.

Six elements of Environment Legal & Regulatory Economic Competitive Technology Social Global

Globalization

Ethic/ Special Responsibility Environmental concerns soy Animal rights violence Hygiene rats Nutritional value artificial tras fat oil

Demonstrating

Ownership

Management leadership Step change thinkers, Know how builders, Action divers, People growers.

Human Resource Employ high population of young = Minimum wage

Marketing

Conclusions

Reference without-trans-fats harland-sanders-5871.html

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