Tools of Persuasion Don’t believe anything you read!

Different Tools of Persuasion Namecalling Namecalling Stereotyping Stereotyping Bandwagon Bandwagon Plain folks Plain folks Tabloid thinking Tabloid thinking Shock tactics/Fear Shock tactics/Fear Air and rebut the other side’s point of view Air and rebut the other side’s point of view Endorsement Endorsement Intertextual References Intertextual References Association Association Repetition Repetition

Name calling Applying a negative label to a person, group, or idea Applying a negative label to a person, group, or idea Example: That man is a liar! Example: That man is a liar!

Stereotyping Oversimplifying the image of a whole group Oversimplifying the image of a whole group Example: People from New York are rude. Example: People from New York are rude.

Bandwagon Presenting an idea as right because a majority of people believe it Presenting an idea as right because a majority of people believe it Example: You should come to the party. Everyone will be there! Example: You should come to the party. Everyone will be there!

Plain Folks Trying to show that the speaker is just like everyone else Trying to show that the speaker is just like everyone else Example: I may be your boss, but I’m no different from you. Example: I may be your boss, but I’m no different from you.

Tabloid Thinking Putting people into stereotypical roles Putting people into stereotypical roles Example: Of course he likes football. He’s a boy! Example: Of course he likes football. He’s a boy!

Shock Tactics/Fear Scaring the audience into doing something Scaring the audience into doing something Example: Time’s running out! Buy now! Example: Time’s running out! Buy now!

Air and Rebut the other side’s point of view Restating an opposing viewpoint and then showing why it is wrong Restating an opposing viewpoint and then showing why it is wrong Example: She says we should quit. I say she’s afraid. Example: She says we should quit. I say she’s afraid.

Endorsement Using celebrities or experts to help influence your decision Using celebrities or experts to help influence your decision Example: Michael Jordan drinks Gatorade which will improve your jumpshot! Example: Michael Jordan drinks Gatorade which will improve your jumpshot!

Intertextual References Using another reference that agrees with your views or opinions Using another reference that agrees with your views or opinions Example: Amur Leopards can look quite cute and sweet when they are young, but they quickly grow into powerful animals. According to the Jackson Zoological Society, an amur leopard can weigh between 50 and 80 pounds. Example: Amur Leopards can look quite cute and sweet when they are young, but they quickly grow into powerful animals. According to the Jackson Zoological Society, an amur leopard can weigh between 50 and 80 pounds.

Association Presenting a positive idea or feeling to make you feel that way about something else Presenting a positive idea or feeling to make you feel that way about something else Example: Our Do-It-Yourself tree house kit is as easy as counting to three! Example: Our Do-It-Yourself tree house kit is as easy as counting to three!

Repetition Repeats the information so you can remember it Repeats the information so you can remember it Example: Who can you trust: Bill Adams, because he can get the job done! Why can you trust Bill Adams? Bill Adams can get the job done! Example: Who can you trust: Bill Adams, because he can get the job done! Why can you trust Bill Adams? Bill Adams can get the job done!