Unintentional Injuries: MVA

U.S. Statistics Traffic crashes are the leading cause of teen fatalities, accounting for 44% of teen deaths in the U.S. Young drivers are involved in fatal crashes at more than twice the rate of all others 1 st year a newly licensed teenage driver - one in five are involved in crashes Approximately 6,000 teens are killed in vehicular accidents annually; more than 3,800 are drivers aged CDC (2012)

27% of crashes from reckless driving, 11% from speeding Of the 1,326 drivers involved in fatal crashes, 156 (11.8%) were under 21 years of age 265 (20.0%) were under 25 years of age. 3 of 5 accidental deaths for teenagers and young adults (ages 15-24) are due to motor vehicle crashes. ¾ of accidents happen between 3pm-12am Michigan Department of State (2012)

Traffic crashes were the leading cause of unintentional fatal injury for persons aged 15 to 24 Motor Vehicle fatalities in Kent County is higher than the Michigan and US benchmarks 7.5% of youth drove a car after drinking in the 30 days prior to the study, 22.6% rode in a car with someone who had been drinking Kent County (2011) Small car Crash (2012)

 April National Distracted Driving Awareness Month  STOPPED Sheriffs Telling Our Parents and Promoting Educated Driving  Graduated Drivers License Program (GDLP)  Distracted Drivers Awareness Program  Online Drivers Education Program Safety Network (2012)

High incidence of avoidable, unintentional injury or fatality among youth ages in Kent County, Michigan related to motor vehicle accidents: as evidenced by...

PERCENTAGEPERCENTAGE Year When fatality Occurred Kent County Medical Examiner (2012)

Student Leadership Services, Inc. (SLS) honored with the Richard H. Austin Long-Term Traffic Safety Award Canton Department of Public Safety honored for using Data-Driven Approaches to Crime and Traffic Safety Drug Recognition Expert (DRE) Program Steering Committee honored for establishing a DRE training program and hosting state’s first DRE school Michigan Center for Advancing Safe Transportation Throughout the Lifespan (M-CASTL) honored for advancing expertise and technology related to safe transportation of young people and older adults. Safety Network (2012)

Large number of unintentional injuries due to MVA compared to other Michigan Counties Time constraints Population group-adolescents are harder to reach Limited number of educators to provide necessary driving techniques, safe practices Poor parental influence/monitoring Economic funding for programs CDC (2012) WHO (2004)

Inexperience Reckless Behaviors ie: speeding, tail-gaiting, passengers Driving between Midnight and 6am Not using seatbelts Under influence while driving Riding with someone under the influence Distractions from Technology Kent County Medical Examiner (2010) Michigan Department of State (2010)

Statistically a Greater Risk to be Involved in MVA Resulting in Injury Involved in MVA Resulting in Injury Possible Reasons: Social Norms High Risk Texting while driving `Driving under the influence Interventions Change adolescent's views of driving behaviors Education Modification of behaviors Harkness (2012) Pender (2011)

Decrease # of vehicles on the road Support/Develop public transportation if not already available in your community Maintain the integrity of roads and sidewalks Careful planning when developing new roads, or highways Saving Lives and Protecting People from Injuries and Violence (2012)

Movement of People Weather Demographic Characteristics Geographic Characteristics Saving Lives and Protecting People from Injuries and Violence (2012)

Attendance of Target Population Participation of Parents (Role Models) Evaluation Responses Number of Pledges Signed Decreased Prevalence of Motor Vehicle Accidents among (fatal or otherwise)

Community Groups Health Care Providers Schools Media Business Community Members Age Public Safety Oklahoma Safety Council (2012)

Developed by the National Safety Council And Allstate Designed for ages Alive at 25 (2012)

4 hour Alive at 25 Presentation Drunk Driving Demonstration Pledge: No Texting While Driving Medical Trauma Skits/Demonstrations Rescue Demonstrations/CPR Information Booths Beverage/Food Tents Alive at 25 (2012) Oklahoma Safety Council (2012)

3 Location To Choose From: Rockford High School Grand Valley State University Gymnasium Calvin College Gymnasium 2 Dates To Choose From: Saturday February 16, 2013 Saturday February 23, Workshop Times To Choose From: 8 a.m. –Noon 4 p.m.-8 p.m.

Planning: November 5, 2012 Goal and Objectives Implementation Community Kickoff Education Fun Fair: February 16, 2013 Workshops Students: Saturday February 16. Saturday February 23 8 a.m.-noon & 2:30 p.m.-6:30 p.m Evaluation of Program: Monthly Quarterly Yearly

Compliance Number of Lives Saved Increase Awareness Increase knowledge of potential hazzards Injury Reduction Decrease Distractions Peer Pressure Impaired Driving Number of Devastating Phone Calls to Parents Alive at 25 (2012)

Surveys Prior to and Immediately After Alive at 25 Campaign Kickoff Crash Reports Monthly Yearly Car Insurance Rates for Drivers ages Evaluated Alive at 25 Campaign 10 Consecutive Years to Evaluate Program Success.

Police Reports of Accidents in Kent County Qualitative Survey to Evaluate how Participants Feel about Information Presented Increased Surveillance/Surveys Number of Students per Car Cell Phone/Texting Decreased After Presentation

 Model Focuses on How Behavior Depends on Four Characteristics Severity of Potential Illness of Physical Challenge Level of Conceivable Susceptibility Benefits of Preventative Action Barriers The Community Must Agree that the Goal to Decrease MVA in Kent County can be Accomplished in Kent County can be Accomplished 25 (2012) Harkness (2012 Pender (2012)

Severity of Potential Illness of Physical Challenge Level of Conceivable Susceptibility Benefits of Taking Preventative Action Potential Barriers Harkness (2012) Pender (2012) Factual data was examined by this group and it was interpreted that the unintentional injuries in Kent County were higher than other counties in Michigan The population group which is susceptible to the injury is drivers ages The benefits include increased education for drivers, decreased mortality rates, safer roads and driving conditions. Accessibility to the target population, community involvement to encourage participation in safe driving education, and enforcing safe driving techniques.

Similar to the Health Belief Model Magnitude of the Problem Kent County Fatalities Higher than National and State Benchmark Increased Risk Factors Age Texting Drinking and Driving Speeding Prevent Interventions Alive at 25 No Texting while Driving Pledge Drunk Driving Demonstration Implement Interventions Community Kick-off Student Workshops WHO (2004)

Reference Saving Lives through Education. (2012). Retrieved from Center for Disease Control and Prevention [CDC] Majority of older teens text while driving. Retrieved from: driving/?tag=mncol;lst;2 Grossman, D.C., (2000). The history of injury control and the epidemiology of child and adolescent injuries. Unintentional Injuries in Childhood 10(1). Retrieved from Harkness, G. A. & Demarco, R. F. (2012). Community and Public Health Nursing Practice: Evidence of rPractice. Wolters Kluwer/Lippincott, Williams: Philadelphia. Kent County: 2011 Community Health Needs Assessment and Health Profile. (2011). Retrieved from Kent County Medical Examiner: 2010 Annual Report. (2010). Retrieved from er_2010_report.pdf Michigan Department of State, Michigans graduated driver licensing: A guide for parents. Retrieved from:

Reference Michigan Department of State Police. (2010). Michigan Traffic Crash Facts. Retrieved from: National Resource Center for Child Death Review, Motor Vehicle. Retirved from: Oklahoma Safety Council.(2012). Alive at 25. Retreived from: Pender, N. J., Murdaugh, C. L. & Parsons, M. A. (2011). Health Promotion in Nursing Practice (6 th ed.). Upper Saddle River, NJ: Prentice-Hall Safety Network (2012) Retrieved from: Saving Lives and Protecting People from Injuries and Violence. (2012). Retrieved from Small Car Crash. (2010). Retrieved from World Health Organization, [WHO] World report on road traffic injury prevention. Retrieved from