JA Be Entrepreneurial ™ Entrepreneurship Education Forum Norfolk, Virginia November 9, 2009 John Box Senior Vice President, Education JA Worldwide ®

JA Be Entrepreneurial ™ Office of Justice Programs U.S. Department of Justice

JA Be Entrepreneurial ™ Program Basics Designed for high school students. Seven, 45 minute, volunteer-led sessions. Additional Resources including: Supplemental lessons On-Your-Own Activities for students Podcasts Business Plan Challenge

JA Be Entrepreneurial ™ Program Goal By developing the essential components of a business plan, JA Be Entrepreneurial challenges students to start creating a functional business plan while still in high school.

JA Be Entrepreneurial ™ Program Objectives Following participation in the program, students will be able to: Recognize characteristics and practices of successful entrepreneurs. Evaluate an entrepreneurial idea based on product, customer, and competitive-advantage criteria. Demonstrate business-planning skills for venture start-up, marketing, financing, management, and ethical decision-making.

JA Be Entrepreneurial ™ Session One Overview Introduction to Entrepreneurship Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship, and early product development.

JA Be Entrepreneurial ™ Session Two Overview What’s My Business? Students continue to develop their product or service idea by analyzing various sources of successful entrepreneurial ventures, culminating in their selection of a product or service as the basis of their business plan.

JA Be Entrepreneurial ™ Session Three Overview Who’s My Customer? Students examine how market needs and demographics contribute to successful entrepreneurial ventures.

JA Be Entrepreneurial ™ Session Four Overview What’s My Advantage? Students learn the importance of intentionally selecting and applying competitive advantages to an entrepreneurial venture.

JA Be Entrepreneurial ™ Session Five Overview Competitive Advantages Students apply competitive advantages to entrepreneurial ventures.

JA Be Entrepreneurial ™ Session Six Overview Ethics Are Good For Business Students learn to anticipate ethical dilemmas and consider consequences in making ethical business decisions.

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Session Seven Overview The Business Plan Students apply the six elements of successful start-ups to their products and services.

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Downloadable Resources On the JA Be Entrepreneurial program page at ja.org, the following are downloadable:JA Be Entrepreneurial program page at ja.org 1.Four, full-length supplemental sessions related to entrepreneurship, following business start-up. 2.Podcasts, highlighting real entrepreneurs and successful start-up decisions. 3.Practical and motivational On Your Own activities.

JA Be Entrepreneurial ™ The Business Plan Challenge The Business Plan Challenge is designed to assist young entrepreneurs bridge the gap between business planning and actual start- up, through a business plan competition culminating in an entrepreneurial expert panel.

Thank you!