© 2005 IBM Corporation IBM Business-Centric SOA Event SOA on your terms and our expertise Operational Efficiency Achieved through People and SOA Martin Smith Portal & Workplace Manager IBM Software

SOA on your terms and our expertise IBM Business-Centric SOA Event 2 On the Minds of Top Executives Worldwide Source: IBM Corporation - July 2005 (Over 1400 Survey’s Worldwide) CIO Challenges  Aligning IT & business goals to grow revenue & contain costs  Building responsiveness and agility into the organization through IT  How can IT help enable people & teams be more effective? Key Focus: Revenue Growth, Profitability, Asset Utilization with Cost Containment Key Challenges: Process Efficiency, Meeting Customer Expectations, Employee Productivity, Security & Privacy

SOA on your terms and our expertise IBM Business-Centric SOA Event 3 Business Challenge: Respond to changes from consumer taste to supplier logistic Capability used: WebSphere Portal, WebSphere Application Server, MQ Workflow, DB2 Created reusable software services to focus on higher value business logic Enabled collaboration with service-based WebSphere Portal Web Services based infrastructure reduce nearly 50% application deployment and 30% operations cost Completed services- based integration DaimlerChrysler: People Entry Point to SOA Actions Taken:

SOA on your terms and our expertise IBM Business-Centric SOA Event 4 People Are the Fuel of Innovation  Explosive Connections –1 Billion Internet Users  Employees are the main source of organizational innovation 1 and differentiation  Channel Partners and Customers factor prominently in innovation 1 A Flexible and Responsive Environment for People to come together to drive Innovation, Productivity and Results is a Top Business Imperative 1) IBM Institute for Business Value, CEO Study 2006

SOA on your terms and our expertise IBM Business-Centric SOA Event 5 Different Communities Have Distinct Needs & Challenges Corporate Executives  Revenue growth with cost containment  Enhance shareholder value  Stay ahead of the competition  Drive organic growth by leveraging organization’s unique human capital IT  Manage increasingly complex IT environment  Balance demands, costs, and priorities  Align investments to business imperatives  Secure infrastructure End Users  Focus on top-priority work  Accelerate responsiveness  Connect with communities  Integrate your work  Be productive in all situations Application Developers  Leverage existing skills  Protect existing application investments  Rapidly respond to demands

SOA on your terms and our expertise IBM Business-Centric SOA Event 6 Value to IT and Line of Business Flexibility & Responsiveness Innovation Open Application Development Rapid Time to Benefit Better Decision Making Operational Efficiency

SOA on your terms and our expertise IBM Business-Centric SOA Event 7 From Architecture to Action Bank Shared Service Customer Bank 2 – “Supplier” Outsourced Case Study: Payments Processing Architecture provides foundation for creating Workplaces SOA Defines the Architecture for an On-Demand Business Workplaces provide secure and managed interaction between people and people, process, and information - driving  Innovation  Operational efficiency  Organizational productivity and helping deliver results

SOA on your terms and our expertise IBM Business-Centric SOA Event 8 Dynamically Delivered Workplaces Based on Choice, Openness, Flexibility Customers Partners / Suppliers Employees Browser Mobile Clients Rich Clients Composite application or view, that securely assembles and delivers services in the form of portlets in the context of a business process Natural, Intuitive, Adaptive User Experience role-based in context process- driven

SOA on your terms and our expertise IBM Business-Centric SOA Event 9 “Through 2007, an enterprise portal will be the first major application of SOA concepts for more than 50 percent of enterprises (0.6 probability).” Analytical source: Gene Phifer, Gartner Research; Publication Date: 12 October 2005/ID Number: G Gartner 10/12/05 Enterprise Portals Represent a Compelling First SOA Project

SOA on your terms and our expertise IBM Business-Centric SOA Event 10 User Sales Force Automation System Department RepositoryHR Policies and Procedures ERP System Sales Pipeline HR Order Mgmt. The Usability Challenge Applications and information are delivered in silos Marketing ? Security User1 password U_person1 pikj76yhd L09827 User_persona mypuppy

SOA on your terms and our expertise IBM Business-Centric SOA Event 11 Sales Force Automation System Department RepositoryHR Policies and Procedures ERP System Sales PipelineHuman Resources Order Management The Answer to the Problem An environment that adapts to the needs of each user, in their role Marketing ? User Common Security Role-based, Single Sign-On DashboardsComposite Applications

SOA on your terms and our expertise IBM Business-Centric SOA Event 12 Composite Applications within a Portal Framework  Portal page create an assembly (composition) of the individual interfaces to a number of services  According to the users identity and role  Creating a “place” to perform a particular business function

SOA on your terms and our expertise IBM Business-Centric SOA Event 13 Portal Provides Rich Diversity in Process Interaction Portlet to Portlet Interaction Process Orchestrating within Portal Form Driven Workflows Ad-Hoc Person to Person Exception Handling and Problem Resolution Dynamically Presented Based on Role & Security

SOA on your terms and our expertise IBM Business-Centric SOA Event 14 Interface Provides Process Interaction Delivers rich composite applications with orchestrated workflow Task 2Task 4 Task 3 Task 6 Task 5 Send Invoice Web Service Task 1 Process Instance Loan Service Order Customer Loan Service Agent Offering Accept Underwriter Pay Provide Service Design Process Team

SOA on your terms and our expertise IBM Business-Centric SOA Event Summary SOA Defines the Architecture for an On-Demand Business Workplaces provide secure & managed interaction between people & people, process, & information - driving operational efficiency, organizational productivity & helping deliver results Portals represent a key “first-step” SOA project with potentially low risk and rapid ROI High-Performance Workplaces are the “places” where people will consume the value of your SOA for productive use

© 2005 IBM Corporation IBM Business-Centric SOA Event SOA on your terms and our expertise Thank You