Lethbridge Hurricanes Original Lethbridge Business Breakfast Club Presented by: Tyler Brack Blair Sanderson

“State of the union” For the first time in a few years, we held a rookie campFor the first time in a few years, we held a rookie camp Feedback from the players was greatFeedback from the players was great Opportunity for rookies to work out any jitters before main campOpportunity for rookies to work out any jitters before main camp Main training camp was very competitiveMain training camp was very competitive

…con’t Changes the team has made since December 2014Changes the team has made since December 2014 New GM – Peter AnholtNew GM – Peter Anholt New head coach – Brent KisioNew head coach – Brent Kisio New assistant coach – Josh MacNevinNew assistant coach – Josh MacNevin New head scout – Rob MacLachlanNew head scout – Rob MacLachlan New Strength conditioning coach – Trevor HardyNew Strength conditioning coach – Trevor Hardy Reassertion of a “Player Centric” philosophy by GM and coachesReassertion of a “Player Centric” philosophy by GM and coaches PlayersPlayers all 2015 draft picks were signed (Calen Addison, Josh Tarzwell)all 2015 draft picks were signed (Calen Addison, Josh Tarzwell) all 2014 draft picks have now signed (Jordy Bellerive, Nick Watson)all 2014 draft picks have now signed (Jordy Bellerive, Nick Watson)

Important dates September 11 – Exhibition game in CoaldaleSeptember 11 – Exhibition game in Coaldale September 15 – Season ticket pick-upSeptember 15 – Season ticket pick-up September – Thunder Challenge in the Crowsnest PassSeptember – Thunder Challenge in the Crowsnest Pass September 23 – Last day to buy shares to attend AGMSeptember 23 – Last day to buy shares to attend AGM September 25 – Home openerSeptember 25 – Home opener October 5 – Annual General MeetingOctober 5 – Annual General Meeting

Embarking on a journey Financial responsibilityFinancial responsibility Build a winnerBuild a winner Inspired players make for inspired teams that deliver high level consumer experiencesInspired players make for inspired teams that deliver high level consumer experiences Let Shareholders and other Stakeholders know what they can do to help! They tell us they want to!Let Shareholders and other Stakeholders know what they can do to help! They tell us they want to!

Financial ownership New budgeting process this yearNew budgeting process this year Instead of building off of last year’s expenses, we started with our historical revenues and cut our expenses as much as we could to try to get a balanced budgetInstead of building off of last year’s expenses, we started with our historical revenues and cut our expenses as much as we could to try to get a balanced budget We are restricted in some areas, as we still need to deliver a top quality WHL experience for our playersWe are restricted in some areas, as we still need to deliver a top quality WHL experience for our players

Share sales There are two types of shares now available for purchaseThere are two types of shares now available for purchase Non-par value sharesNon-par value shares $100 per share$100 per share 1 vote per share1 vote per share Par value sharesPar value shares $1,000 per shares$1,000 per shares 1 vote per share1 vote per share Guaranteed* to get money back if team sellsGuaranteed* to get money back if team sells Option to redeem your share starts 5 years after day of purchaseOption to redeem your share starts 5 years after day of purchase

Why new class of shares? Redeemable after 5 years from date of purchaseRedeemable after 5 years from date of purchase Balance out equity invested in team with the market value of the teamBalance out equity invested in team with the market value of the team Provide working capital and lower financing chargesProvide working capital and lower financing charges Show WHL that the community still supports this teamShow WHL that the community still supports this team

Strategic Planning Key to the success of our team is the concept of having a strong, manageable strategic plan.Key to the success of our team is the concept of having a strong, manageable strategic plan. The B.O.D. in conjunction with the City of Lethbridge planning department have built a strong foundation for which all future decisions will be based.The B.O.D. in conjunction with the City of Lethbridge planning department have built a strong foundation for which all future decisions will be based. A strong strategic plan allows for framework to be followed regardless of who is on the board or who the President is.A strong strategic plan allows for framework to be followed regardless of who is on the board or who the President is.

Where we Have missed the mark Expenses (Personnel wages, score clock, league initiatives, miscellaneous office expenses)Expenses (Personnel wages, score clock, league initiatives, miscellaneous office expenses) Ticket Revenue (attendance)Ticket Revenue (attendance) Concession (We have $0 concession revenue)Concession (We have $0 concession revenue) Suite Revenue (Only receive revenue from 7 suites)Suite Revenue (Only receive revenue from 7 suites) NHL draft money (Develop players)NHL draft money (Develop players) Approximately WHL players are drafted each yearApproximately WHL players are drafted each year Playoff MoneyPlayoff Money

Our goals, assists by you Increase season ticket holders, up from 1300 (2014/15)Increase season ticket holders, up from 1300 (2014/15) Average attendance 4000+Average attendance Significantly increase Share Sales (increase owner capital). Our goal = $500,000 - $1,000,000Significantly increase Share Sales (increase owner capital). Our goal = $500,000 - $1,000,000 Sell advertising at the current pace (corporate support)Sell advertising at the current pace (corporate support) Access Corporate support from Multi-nationals in LethbridgeAccess Corporate support from Multi-nationals in Lethbridge Continue to organize internal finances (ownership)Continue to organize internal finances (ownership) New revenue opportunities have been identifiedNew revenue opportunities have been identified

What are you doing to get 4000 fans? Changes to Board and Leadership were neededChanges to Board and Leadership were needed Very detailed Strategic Plan showing the direction we are goingVery detailed Strategic Plan showing the direction we are going Transparency creates trustTransparency creates trust Changes to Hockey Operations (Better Product)Changes to Hockey Operations (Better Product) Experienced WHL people with good league relationsExperienced WHL people with good league relations GM, Head Scout, Equipment Manager, Strength and Conditioning Trainer/Sport Psych, Player personnel, and a new Head CoachGM, Head Scout, Equipment Manager, Strength and Conditioning Trainer/Sport Psych, Player personnel, and a new Head Coach The core focus: Teaching and DevelopmentThe core focus: Teaching and Development Culture and attitudeCulture and attitude

Questions We would like to thank you for your interest and support of this team!