OPPORTUNITIES IN THE HOSPITALITY MARKET A vertical focus for approaching new clients A n I n t r o d u c ti o n t o M a k e R e a d y

Companies you know The Market Defined The Hospitality industry comprises establishments that provide lodging or short-term accommodations for travelers, vacationers, and others. The industry is organized into three groups: Traveler Accommodations, RV Parks and Camps, and Rooming and Boarding Houses. 2 Source: InfoTrends 2011

Top Trends For This Market Partnering with branded spas to offer onsite services New hire training is important Looking to make more sustainable choices Conferences and convention centers are looking for personalized content packages 3 Source: InfoTrends 2011

4 Time: Explain the short turnaround for digital Understanding: Educate them on marketing channels

Did you know that the average annual external print spend in the hospitality segment is $33,000? 5 According to InfoTrends… Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009

Hospitality organizations have a wide variety of marketing communications needs. All of these needs provide a tangible opportunity for your company’s services. So, what are they producing? Print directories marketing Signage Point of sale advertising Newspaper advertising Printed direct mail 6

Bringing More Value One way to differentiate your company is to provide unique materials that enable higher value printed products to be created. Mohawk Specialty Digital Substrates can help you provide this value to your hospitality customers. 7

Pinehurst Golf Academy: “Driving” response rates. Pun intended. 8

Campaign Results Attracted 50+ more attendees for golf school than the year before Direct mail response 11.3% visit rate – recipients went to Personalized URL’s 9.9% of visitors completed golf self assessment survey Social media response 2,500 visitors to campaign landing page 26% of visitors completed golf self assessment survey 9 Source: PODi.org

The hospitality market provides many revenue opportunities for you as a print service provider. The opportunities include these key products and services: Why You Should Consider Pursuing this Market Campaign management Database management Data-driven personalization Cross media services High-quality digital print Mailing & Fulfillment 10

Mohawk MakeReady provides practical tools and actionable information for digital printers like you. 11 We can help… Visit: for more tools, to request a meeting, or to join the community.