BY MATT MCPHERSON USPS Every Door Direct Mail. Overview Every Door Direct Mail® is a service from the USPS that allows you to target neighborhoods. Postage.

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Presentation transcript:

BY MATT MCPHERSON USPS Every Door Direct Mail

Overview Every Door Direct Mail® is a service from the USPS that allows you to target neighborhoods. Postage is as low as 14.5¢ per piece Don't need to know names or street addresses. Identify the neighborhoods you want to target, and your printed piece is delivered with the day's mail to every address.

Mailing Info Up to 3.3 ounces/piece Most popular sizes  6.5” x 9”  8.5” x 11”  4.25” x 14” Acceptable Mailing Labels

Two types

Retail Version Simple, most cost effective For coupons, sales, events and specials Up to 5,000 pieces per day No permit needed Simply drop off at local post office Pay in cash or check

Every Door Direct Mail For larger businesses For store openings and major events Must submit your mailing at a Business Mail Entry Unit (BMEU) Must have a permit

Demo

USPS websitewebsite  Select Geographic/Address  Route Type  Delivery Type  Sort  Pricing!

RCU Test Using for Auto Sale Postcard drop to a 2 mile radius surrounding the Cleveland Complex Auto Sale June 30 Postcard drop June 1

Questions?