Breakdown of Direct Mail Part 1

Why Direct Mail Works 1.Allows you to generate leads 2.Reach executive decision maker 3.If you do get to the decision maker and have a good offer you now have guaranteed readership. (Super Important)

What You Need 1.Prospects 2.Material (Envelopes, Postage, lumpy mail, etc) 3.Your offer 4.Response Mechanism 5.Follow up sequence

Prospects Find out what you are going to offer and then look for prospects that fit that criteria using: Google Yellow pages Software Secretary Ill go over my system for getting prospects in another video

Material Proper Envelope Proper Postage Writing the envelopes

Material Proper Envelope

Material Don’t Use The Following

Material Postage

Material Postage Not to Use

What You Need Your offer Headline is important. Peak curiosity. Have a call to action. Test the length. Short is 1-2 pages. Anything more is considered long. Business people do not much time BE CREATIVE WITH THIS PART. TEST! TEST! TEST!

What You Need Your offer: Things to Test Headline vs Headline Picture vs Picture Call to action vs Call to action Format vs Format When finding a winner keep testing the winner and make it better Most people find a winner and then test the losers to make them better You don’t want a winner you want a stable of winners

What You Need Next: Lets talk about the response mechanisms Creating a system for you on how to get these mailings out and about as quick as possible. Follow up sequences