BUSINESS 8 Chapter 14 vocab. Direct – mail advertising Consists of ads sent by mail to people’s homes.

Slides:



Advertisements
Similar presentations
Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.
Advertisements

What Makes a Good Ad?. Advertising  Goal A good ad will encourage consumers to remember the product.
Chapter 20 Advertising Media. Advertising & Its Purpose Advertising – any paid form of non- personal promotion which uses a set format in order to communicate.
Chapter 13 Promoting Hospitality and Tourism
4.04 Understand promotional channels used to communicate with targeted audiences.
KEY TERMS UNIT 6 (PROMOTIONS) Marketing. ANY FORM OF COMMUNICATION USED TO INFORM, PERSUADE, AND REMIND CONSUMERS ABOUT A PRODUCT. Promotion #1 SHOWNEXT.
Marketing Co-Op. paid identified sponsor Any paid form of non- personal promotion of ideas, goods, or services by an identified sponsor.
UNIT 6.1 Advertising Media
Advertising Ch. 19 ME. Advertising Media Section 19.1.
Promotional Strategy Chapter Fourteen Direct Marketing.
Promotional Item 1.Pick a promotional item: Print ad Web TV or radio commercial Junk mail Billboard Coupon Sample, etc.
Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.
Chapter 14 Advertising: The Art of Attracting an Audience
Chapter 14.1 Introduction to Business and Marketing
Section 19.1 Advertising Media
ADVERTISING MEDIA. Learning goals:  Understand the purpose of advertising  Understand how different types of media are used  Understand how media costs.
1 OCMu Tracking Ads and more The Office of Communications & Marketing (OCM) louisville.edu/ocm.
UNIT 6.1 Advertising Media
Chapter 14 Advertising: The Art of Attracting an Audience pp
Advanced Marketing The Promotional Mix. Promotion Defined Any form of communication used to inform & persuade consumers to buy products or services.
ADVERTISING MEDIA. 2 “Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked.
Lesson 6.2 The Promotional Mix─Advertising
Advertising Mediachap.19 pp Advertising – any paid form of nonpersonal presentation and promotion of ideas, good, or services by an identified.
Fashion Advertising and Promotion
ADVERTISING MEDIA. KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional.
Promotion is Communication
Promotional Mix The combination of promotional activities that an organization uses to communicate its message and sell its products. Possible Activities.
Public Relations Manager Vocabulary PowerPoint Created by the University of North Texas in partnership with the Texas Education Agency.
Advertising Marketing I.
Chapter 13 Design and Production
Chapter 18 Promotion: Integrated Marketing Communications.
Sports and Entertainment Marketing
Read to Learn Define advertising. List types of media that businesses use to reach potential customers.
Types of Media Media – agencies, means, or instrument used to convey message.
 Get a slogans Activity  Read the slogans  Match the appropriate slogan with the company it promotes.
Section 19.1 Advertising Media
Media Analysis Questions. What is Media? Media is the use of communication channels through which news, entertainment, education, data, and promotional.
TRUEIT U.S. GOVERNMENT Friday, October 24, Learning Goal: Understand how political parties work. What we are doing: Review Chapter 19 Slides ~ Mass.
Types of advertising media
Using Paid Advertising. What is advertising? Paid “air time” on radio or television, or page space in newspapers or magazines.
PROMOTION. EVENT MARKETING  all activities associated with the sale, distribution, and promotion of a sports event  Promotions function in sports to.
Promotional Mix Written by: Stacy Orr and Cheryl Tays GACTAE Resource Network.
Promotional Strategies Developing a Promotional Mix.
Standard 3.1.  Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.  Advertising Media – non-personal.
Chapter 16 Promoting Products Using Integrated and Interactive Marketing Communication.
PROMOTIONAL MIX.  Strategy used by companies to inform and persuade a target market  “Any combination of Advertising, Selling, Publicity, and Sales.
4.01Exemplify advertising. What is advertising? Any non-personal paid form of communication designed to inform, persuade, or remind customers about a.
World informational sources ADVERTISING. Advertising is a sort of informational sources used to encourage an audience to continue or take some new action.
A DVERTISING CHAPTER 14. W HY I T ’ S I MPORTANT Businesses rely on advertising to get your attention and to promote their products. Advertising pays.
1 Advertising Media. 2 What You'll Learn  The concept and purpose of advertising  Types of advertising media.
Creative Product Promotion Introduction to Promotion Methods.
Categories of Media (Mediums / Outlets) Media/Mediums are the agencies, means, or instruments used to convey advertising messages to the public. The fourgeneral.
WF SEM I 3.02 Advertising Advertising. Terms Advertising: Any paid, non- personal form of communication by an identified sponsor Advertising: Any paid,
6.02 Exemplify advertising
Chapter 19 advertising Section 19.1 Advertising Media Section 19.2
Chapter 14 Advertising: The Art of Attracting an Audience
Chapter 14 Advertising: The Art of Attracting an Audience pp
Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV
Advertising Marketing I.
Advertising Marketing Co-Op.
Advertising Media The forms of communication through which advertising reaches its audience Newspapers Relatively inexpensive and timely; short life span.
Advertising Management Chapter 1 Class BBA Part IV Advertising Excellence.
Ch. 13 Support Media Support media are referred to by several titles, among them alternative media, nonmeasured media, and nontraditional media.
Advertising, promotions in Belarus
Advertising Marketing I.
Advertising Why Advertise?.
Ch. 14 Advertising 14.1 Advertising Media.
Advertising & Market Research
Types of Media Aim: What are the different types of media used in advertising ? Do Now: Interpret Don Draper’s quote answering the question, “What is.
Presentation transcript:

BUSINESS 8 Chapter 14 vocab

Direct – mail advertising Consists of ads sent by mail to people’s homes

Mass media Means of communication such as TV, radio, and newspapers.

Screen Ads Appear at the left or right of the screen and can be printed for future reference.

Webcast Like a TV or radio broadcast but its sent and received over the web.

Advertising The paid, nonpersonal form of communication that businesses use to promote their products.

Cyber Ads Ads that appear on the Internet

Transit Advertising Usually consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports.

Infomercial A TV program, usually 30 minutes long, made to advertise a product.