INFLUENCE OF DRIVER'S ATTITUDES ON INTENTION TO SPEED IN THE URBAN AREA MSc Boško Matović MSc Spasoje Mićić PhD Todor Bačkalić

Contents  Introduction  Method and data collection  Results  Discussion and Conclusion

Introduction  HUMAN FACTOR;  Speeding behavior - the most frequent traffic offence;  Correlation between drivers’ attitudes, speeding behavior and road accidents fatalities;  Aim of Paper: Prediction of intentioon of car drivers to speed n residenial area and examination of influence attitudes, perceptions, beliefs and motives to the car driver intention to speed.

Key results Differences in intention of car drivers to speed by countries

Key results OLR model on intention of drivers to speed

Discussion and Conclusion  The model explains 38,2% of variance in the outcome;  Male and young car drivers more frequently intend to speed in residential area;  Car drivers who reported negative attitudes toward measures for reducing speed more often intend to speed;  Those who more frequently don’t agree with statement that penalties for speeding offences should be much more severe, they more likely intend to drive over the speed limit;  Car drivers who more frequently agree with statement that driving a car over the speed limit in residential area makes driving more pleasant they will more likely intend to speed;  Value of time presents significant predictor of intention of car drivers to speed;  Car drivers who more frequently agree with statement that most of their friends would drive 20 km/h over the speed limit in residential ares, they will more likely intend to exceed speed limit in this area;

THANK YOU FOR YOUR ATTENTION …