Bright Blue Futures

“Be ever watchful for the opportunity to shelter little children with the umbrella of your charity.” - Conrad N. Hilton, Last Will and Testament, 1979 Just as we greet our Guests with a warm smile, comfortable accommodations, and a dedication to meeting their needs, we can help make life more hospitable by living out our values in service of those beyond our walls.

With a growing population of 1.3 billion and rising, youth are the key to our future, yet many lack the basic support, education and opportunities they need to thrive. Hilton believes that with the right support, every young person can have a brighter future and together, we can create a better world.

Yusuf, 14 He was orphaned when his family passed away in a house fire and has lived on the street for more than a year, with few friends and no one to take him in. He’s tried to stay at shelters, but they are overcrowded. He needs support in meeting his basic needs and is looking for a sign that the future is going to be all right. Sarah, 18 She’s lived on the streets after being abused by a family friend. She stayed in school, but was often too tired to concentrate after sleeping on friends’couches or on the curb, and she never graduated. She loves to cook, but she forgot about that for a long time. Now she’s seeking a second chance. YOUTH LIKE YUSUF AND SARAH…

INTRODUCING BRIGHT BLUE FUTURES Hilton Hotels & Resorts’ brand-wide community relations program focused on providing stability & hope to youth in every community where we live and work.

HOW WE CAN HELP CREATE BRIGHT BLUE FUTURES At Hilton, we believe hospitality can make a difference by extending our brand promise beyond our walls to ensure youth in our communities feel cared for, valued and respected Training Life Skills Education Achieve Stability Provide basic needs to help young people achieve stability Food Shelter Safety Discover Hope Provide opportunities through education, life skills development & workforce training

83% of Hilton properties already participate in community relations programs that support youth Galvin’s Chance, UK Hiltons Ana Al Masry, Hilton Worldwide Afterschool Program, Hilton San Francisco Hospitality Institute, Hilton Miami Youth Apprenticeship, Hilton Sao Paulo Morumbi Youth mentoring, Hilton Shanghai DRIVEN BY BLUE ENERGY

WHY IT MATTERS Extension of authentic brand story and Guest experiences Team Members Communities Partnerships with Hilton that contribute to stability and hope for young people Recruitment, retention, engagement and serving others in need Guests

BRIGHT BLUE FUTURES: GETTING STARTED Over the coming months, Hilton will provide toolkits, “how to” guides and global and local partnerships that support and amplify the impact of our hotels around the world.

REACH OUT Volunteer at a local organization focused on serving youth. EDUCATE FOR TOMORROW Provide mentoring, training and job opportunities for local youth. BRIGHT BLUE FUTURES: HOW YOU CAN HELP EXTEND HOSPITALITY Partner with local organizations and leverage your hotel’s expertise to make an impact (e.g., F&B, facilities, operational experience).

SHARE YOUR SPACE Offer local nonprofits serving youth the use of Hilton facilities (e.g., meeting space, rooms). GATHER TO GIVE Host events and fundraising drives to support youth. BRIGHT BLUE FUTURES: HOW YOU CAN HELP BE A COMMUNITY CONCIERGE Donate in-kind resources (e.g., shuttles, surplus food, etc.) that provide comfort to youth in difficult circumstances.

LEVERAGING OUR GLOBAL ONLINE COMMUNITY Based on current activities / best practices from hotels Step-by-step guides for hotels establishing new activations

BRIGHT BLUE FUTURES: LAUNCH PLAN APRMAYJUNJULAUGSEPOCTNOVDECJAN ‘13 Internal Announcement by Dave Horton April 2012 Global Internal Launch Celebration Week of August 12, 2012 Monthly Program Updates and Resources Posted on H360 May – July 2012 INTERNAL EXTERNAL Publication of Bright Blue Futures Toolkit Fall 2012 Hilton Worldwide Global Week of Service November 11-18, 2012 Chris Nassetta Speaks at IYF Global Partner Conference June 2012 Hilton Worldwide Announces Partnerships with IYF and Room to Read May 2012 Hilton Worldwide Promotes Commitment to Youth Fall 2012 Bright Blue Futures Announced Externally January 2013 Hotels Plan Bright Blue Futures Activities for 2013 November – December 2012 Hotels Activate Bright Blue Futures Plans January 2013