By Tilden Blair

Cause to being a Superhero  When Bruce banner was a child, he was exposed to nuclear power energy source where his dad worked  His dad was a major alcoholic, so he had many problem growing up  Banner is accidentally exposed to the blast of a test detonation of a gamma bomb he invented which causes him to be the Hulk

Features  Hulk is capable of significant feats of strength, the magnitude of which increase in direct proportion to the character's anger  The madder he gets, the stronger he gets  Strong emotions such as anger, terror and grief are also triggers for forcing his transformation into the Hulk

Weakness  His fragile mental state (personality issues)  Other forms of radiation effect him adversely  He could suffocate or drown to death like anyone else

Demographics  Age: late 30s Sex: Male  Bruce Banner has a PhD in Nuclear Physics  Was a former nuclear physicist for the Department of State  Not married

Geographic's and Psychographics  Place of birth: Dayton, Ohio  No real home, Lives on the run  Gets angry easily  Little to no intelligence and self control  Has a personality disorder due to the abuse he suffered as a child

Similar or different?  I get angry easily and have a short temper  I am different because when I get mad, I don’t turn into this huge green beast

Rights/Profits to the Hulk  Marvel entertainment owns the right to the incredible hulk comic book character  Marvel studios profited from the 2008 movie  They also got profit through merchandise that they sold

How the hulk has been marketed  It has been put into a movie, The Incredible Hulk  Used in comic books  Clothing with pictures of the hulk and action figures