Local Units of Government Communications Sub-Group Michigan Department of Information Technology Office of Technology Partnerships Know the Client Own the Problem Share the Solution

2 Communications Sub-Group  Mission  What We’ve Accomplished  Where We’re At Now  Next Steps

Know the Client Own the Problem Share the Solution 3 Communications Sub-Group Mission  To provide a forum for effective communications in the area of information technology between the Federal Government, State of MI and the local units of government (counties, cities, townships, villages).

Know the Client Own the Problem Share the Solution 4 What We’ve Accomplished Communications Sub-Group  Identified issues/solutions  Reviewed literature on “Joined Up Government”  Identified deliverables in already Joined up Govt  Met with DIT Communications Director  Began scaffolding what it means to be ‘Join Up’  Began identifying where communications fits  Met with the Security and Website sub groups

Know the Client Own the Problem Share the Solution 5 Top 6 High Level Issues  Marketing Challenge-No matter what, the challenge is how do we get the word out  Create a “dynamic” website for the forum  A Web site and are both needed to start communications due to the fact that only 29% have websites  Notify locals of grant availability  Share security alerts  Create a seamless system between local, state, federal governments and an e-look that is consistent.

Know the Client Own the Problem Share the Solution 6 Marketing Solutions  Utilize MAGCU existing vehicles (  Raise awareness via speeches to existing organizations (Digital Summit)  Press Releases  Work to create a Web Site or List Serve via DIT’s Communication Dept.  Provide tool or application to the locals

Know the Client Own the Problem Share the Solution 7 Create Dynamic Website Solutions  To Have a voluntary system on a weekly or monthly basis for articles to be submitted. Stick to the schedule  Segregate communications General Postings, best practices, job postings, news, provide security information  Communicate on articles of interest, Wireless, etc, by various areas  Pull from existing technology articles, scan newspapers, etc, Have an Awards Section, a Standards Section, a Research Section  Have subject matter approaches: Networking, Applications, Cell Phones, VoiP with contact name and numbers  Provide information on state initiatives, interagency approaches

Know the Client Own the Problem Share the Solution 8 A Web site and are both needed to start - Solutions  Describe the advantages a website brings now and for the future  Work through the county structures as local sites are being brought up  Establish the communications process to be used initially with the locals while sites are being developed. Collaborate with the MTA and MML and other stakeholders in this process.

Know the Client Own the Problem Share the Solution 9 Notification of grant availability- Solutions  Post grants as well as deadlines  Need resource to search, find and post grants

Know the Client Own the Problem Share the Solution 10 Security alerts- Issues & Solutions  Issues Business practices as it relates to security Virus Alerts for the industry  Solution Work with the Security Sub-Group

Know the Client Own the Problem Share the Solution 11 Having a seamless system- Solutions  Incorporate properties on the web site for locals that are fresh, informative, entertaining  Have a Question and Answer Section, “How do I?”  Look at standards, naming conventions, nomenclature

Know the Client Own the Problem Share the Solution 12 Where We’re At Now Communications Sub-Group  Defining existing vehicles for marketing & linking  Brainstorming with DIT Communications Dept  Piecing together information for prioritization of communications goals  Creating visual frameworks to build forward Putting this vision into a context that adds detail

Know the Client Own the Problem Share the Solution 13 Next Steps Communications Sub-Group  Identify stakeholders  Further define Interoperability and Integration  Develop an interim communications strategy, via , until all sites are up and running  Explore existing standards  Obtain executive “buy in” and establish a framework describing our planned approach to working collaboratively  Work on developing a governance model

Know the Client Own the Problem Share the Solution 14 Communication Connections  National Electronic Commerce Coordinating Council (NECCC) and its: vision, governance, architecture and stakeholders focus.  Other Links of interest: Australia has “joined up” its government:  (XBI) Cross Boundary Integration-Strategies for Success 