10 Tips for a Successful Website #1 BRAND UNITY Keep the look and feel consistent with your offline branding (corporate ID). Make sure your branding is unique and memorable. Produced by Holtzman Communications, LLC

10 Tips for a Successful Website #2 MUTUAL BENEFITS A good website is balanced – BOTH you and the end user benefit.

10 Tips for a Successful Website #3 WEBSITES LEAD TO BUSINESS Help end users qualify themselves as leads. This saves time, money, and increases lead quality.

10 Tips for a Successful Website #4 EASE OF USE Make sure the navigation and Information Architecture (how the information is presented) are easy to use. Anything more than two clicks is too many.

10 Tips for a Successful Website #5 SUCCESS Define criteria for success before beginning development (sales, qualify prospects, subscriptions, etc). Then, measure if your site works.

10 Tips for a Successful Website #6 BEAUTY People “see” your website first. A simple, appealing design is essential.

10 Tips for a Successful Website #7 STAY RELEVANT Stay up-to-date -- on search engine positions, content, maintenance.

10 Tips for a Successful Website #8 TOO MUCH INFORMATION Follow the Rule of 7 -- anything else overwhelms visitors.

10 Tips for a Successful Website 10 Tips for a Successful Website #9 END-USER EMPATHY Give end-users reasons visit, stay and return to your site.

10 Tips for a Successful Website 10 Tips for a Successful Website #10 RESEARCH Know your audience – talk to them – literally. Let them tell you how they want to be told and sold.

Thank You Holtzman Communications, LLC Lo fat marketing: Big ideas without big overhead.