AVA THE ELEPHANT By: Annabelle Johnson

AVA THE ELEPHANT BEING EXPANDED TO AFRICA

TANGIBLE AND INTANGIBLE FACTORS This product is a small elephant that aids in helping children take medicine. It talks to the child and looks like an elephant to distract the child from the medicine being administered. This is tangible and allows you to add in your own medicine.

THIS IS A NEW PRODUCT FOR A NEW MARKET. AFRICA!!!!!!!!! AFRICA WAS CHOSEN BECAUSE IT HAS THE MOST AMOUNT OF CHILDREN IN THE WORLD EXPAND GLOBALLY

PRODUCT POSITIONING APPROACH We would design 2 different ads because we have 2 different target markets. We would like to sell this to nurses and doctors in any country that way they can help children take medicine and then we would like to sell to mothers of African children because disease is all over Africa and they have to give their children medicine and they probably fuss about taking it. To nurses/doctors we will sell for $5.99 and then we will sell to shops and places in Africa for wholesale to the consumers. Keep in mind it's not the nasty poverished places in Africa it's the nicer but still in some what of trouble places like South Africa.

GREY MARKET VERSION Mark the monkey This will be a little monkey shaped toy that will help to administer shots (of alcohol) to kids that are weenies and won't take them. This is a rip off of Ava the elephant. It is just a different animal but it still does the same job just administers something different. This will be sold for $5.50 a little cheaper

PRODUCT PACKAGE This will be sold just like normal toys in a clear plastic package. It will say Mark the Monkey on the front. And then will have Johnson&Co in the top corner showing the family brand that it comes from. You will be able to see the monkey face and it will also have a small picture of a person using this item and how it operates (a person taking shots from it).