Chapter 9: Knowledge Management and E-Learning Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 1

Learning objectives 1.Intellectual capital 2.Knowledge management 3.Human behavior 4.E-learning 5.Learning management system 6.Corporate vs. educational Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 2

World Bank Fights poverty in developing countries 10,000 employees in 100+ offices Low-interest loans and sharing knowledge ICT to manage intellectual capital Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 3

Intellectual capital Collective knowledge Asset for production Distinguishes successful organizations Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 4

Human capital Social capital Structural capital Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Types of intellectual capital

Explicit knowledge Tacit knowledge Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Types of knowledge

Identify the goal Locate the sources Capture the knowledge Organize, share, and value knowledge Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Knowledge management

Locate sources Expert location systems Social network analysis Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 8

Capture knowledge Build knowledge base Strategies for tacit knowledge Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 9

Organize, share, and value knowledge Organizing and sharing strategies Valuation strategies Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

Human element Employee perspective Self-interest Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

Incentives Influence sharing Unintended consequences Guidelines Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

Content issues Complicated technology Content Lack of content Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

Semantic web Web with meaning Resource description framework Futuristic scenarios Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

Practical tips Identify clear goal Get management buy-in Populate knowledge base with valuable information Develop knowledge-sharing incentives Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

E-learning Self-paced Instructor-led Hybrid Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

Course development Subject matter expert Instructional designer Project sponsor Project manager Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

Content-authoring tools Narrated presentations Interactive presentations Screen captures Simulations Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

Learning management systems Learning objects, assessments, and standards Social learning platforms Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

E-learning in education Corporate and education E-learning and classroom Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

Summary 1.Intellectual capital 2.Knowledge management 3.Human behavior 4.E-learning 5.Learning management system 6.Corporate vs. educational Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

Arkadin E-learning case Offices in 22 countries, 500+ employees, and 8,000+ active clients Need to train new employees, and accommodate variability across employees Adopted E-learning model with self- assessment pre-tests Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

State Department wiki case U.S. diplomats move frequently from country to country Needed much better way to capture and transmit knowledge Developed Diplopedia wiki solution Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter