Twitter While You Work Focus Business Consulting #N2K.

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Presentation transcript:

Twitter While You Work Focus Business Consulting #N2K

 Why do you need it?  Twitter for my business?  Basics  Tactics  Successes and Failures  Do’s and Don’ts  How can you make this easy  How to engage with your customers Agenda  Twitter? Why How #N2K

Twitter? "It's a microblogging service...” "No, it's a sort of a new generation of chat and instant messaging.“ "No, it's a mobile blogging platform.“ "No, it's a...?" #N2K

Source:

Why You Need Twitter? 7. Everyone else is doing it 6. Good op4cs 5. Fast and free 4. Stay on top of your industry and market segment 3. Refine your Brand 2. Great networking tool 1. Let’s you engage with your customers #N2K

Use Twitter For Business  Customer Profiling & Target Market Identification  Customer Service  Product & Service Innovation #N2K

Twitter Basics #N2K Twitter Handle Mention Hashtag Retweet

Twitter Basics #N2K

Twitter Tactics Audience

#N2K Twitter Tactics Twitter Bio

Twitter Tactics #N2K

Twitter Failures #N2K

Twitter Failures #N2K

Twitter Successes #N2K Joined partnership with VegNews Prize giveaways Engaged with their customers High Quality pictures Huge fan base Champions and Brand Advocates Increased their visibility

Twitter Successes #N2K #Kindofabigdeal

The Do’s & Don’ts  Tweet Quality and Tweet Relative  Mention or tag relevant articles or business  Listen & Ask questions  Find a relevant audience  Find influencers: Bobby Umar, Mashable  Stay an Egg  Mention your company in every tweet  Mix up Twitter and Facebook Lingo  Update once a week  Auto responding to new followers  Add “Please RT” to every tweet #N2K

Making Things Easy Hootsuite and Tweetdeck  Lists  Automated tweets  Efficient, one-­‐stop shop  Free Linking tweets to blogs or RSS  Speed  Manageability #N2K

Engagement #N2K Twitter Chats: #POCchat, #SoGoodChat, #Innochat, #MoneyChat, #MillenialChat Be Social Vary your content Hashtags increase impressions and exposure Respond to replies Follow back Share some love! 

Next Steps #N2K LinkedIn discussion group: Professional in PJ’s: gid= &trk=hb_side_g Next Webinar: March 14 th, 2013 Topic: LinkedIn For Leads Presented By: Jen Quirk, Marketing Consultant, innovate Burlington or visit

Thank #N2K Anu Singh Director, Project Management & Greg Gabel Director, Business Development &

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