B ODY W ORKS F ITNESS C ENTERS Marketing Strategies Let us help you find the healthy you !

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Presentation transcript:

B ODY W ORKS F ITNESS C ENTERS Marketing Strategies Let us help you find the healthy you !

T ABLE OF CONTENTS Packing Tips In Flight Keep Records Security

O VERVIEW Marketing Goals Current Promotions/Publicity Other Marketing Ideas Next Steps

M ARKETING G OALS Image Hip Cutting-edge classes and equipment Not just a place to work out Acquire new members Those without existing gym memberships Those who are members at other gyms Garner as much publicity as possible Attain strong promotional partners

C URRENT PROMOTIONS / PUBLICITY Running ads in several local newspapers and magazines Feature in ‘US health” magazine “Get Fit” magazine Promotion with JUMP workout wear Limited time 2-for-1 membership incentive WNEW feature News segment on “What’s New in New York

O THER M ARKETING IDEAS Food product cross-promotion Protein bars Bottled water Other health foods More health/news magazine features New membership incentives Free dumbbells with membership Seasonal promotions Local online advertising

N EXT STEPS … Prep sales staff for opening day Meet with potential promotional partners Create premium items for giveaways Preliminary plans for launch party Have a great day !