Business Development Plan Plant Display Department Presented By : Karen Chua Date : November 2014

Business Analysis Key Contents Marketing Proposal -Where we are now? -Where will we be by FY2018? -How do we get there? 2 -Marketing Framework -Strategy -Action Plan

Sales Vs Clients Business Analysis (FY2013 – FY2014) ClientsFY 2013FY 2014 Target Actual288 (101%) 300 (91%) Variance to Target Sales FY 2013FY 2014 Target$,1,500,000$980,000 Actual$801,808 (53%)$550,000 (56%) Variance to Target- $698,192- $430,000 Average Sales/ Client$2784 $1833 3

Sales Vs Target Business Analysis (FY2015) Target 2015 $630,000 Budget 2015 $553,000 Variance to Budget +14% Target 2015$630,000 Actual 2014$550,000 Variance to Target+15% Target Vs Budget 4

FY2015 Monthly Sales (Jul’14 –Oct’14) Business Analysis 5

FY 2015 Target Vs YTD (Jul’14 –Oct’14) Business Analysis 97 % 6 - $426,063 32%

Revenue : $550k Revenue: $630k Revenue: $780k Revenue: $975k Revenue: $1.2mil -New clients -Retention -Marketing -New Products -New Display Themes -Sales & Marketing x1 -Ecommerce (initial launch) -Digital Mktg -Sales x1 - Ecommence (Full Phrase) - Sales x1 ( FY 2015 – FY 2018) Projection Of Sales Target 7 +25% +15%

Business Strategy Department Turnover Drivers  Increase Department Productivity - Business Development, Sales & Marketing - Increase no. Headcount in the dept by Training for New staff (principles & elements of plants display design concept) - Sales & Marketing Staff to be equip with basic designing skills (photoshop/ illustrator), creativity skills - Review Department workflow process, Constant Market Research Update Team Total Projected Revenue $630k$750k$975k$1.2mil$3.56 mil Biz Dev Marketing / Sales Total Headcount

Business Strategy Department Turnover Drivers  Improve Communication Strategy - Google Docs Inventory & Pricing - Google Docs Schedule  Develop Marketing Strategy Plan - Digital Channel Marketing ( Enewlestters, E-flyers, E-catalogues, website contents etc) Slide 18Slide 18 - Re-Branding & Positioning (Brand name, logo, taglines, positioning statement) - Marketing Plan ( Target Market, Action Plan, Budget) - Social Media Marketing (FB/ Pinterest/linkedIn, Wechat,etc) - Marketing & Sales Tools ( Printed copies of marketing collaterals, sales kit, PD brochure ) - Improve Webpage contents, information & reference for new enquiry, incorporate Ecommence for existing clients by early Google Docs Feedback Log (Late/none/incomplete/unfulfilled deliveries & complaints) 9

Business Strategy Department Turnover Drivers  Increase Revenue  Increase Displays Creativity & Product Range - Out of the box creativity in set ups ( LED, balloons, designers setup) - Increase in displays range products (planters, boxes, fencing, water features,etc) - Increase in the range of plants & flowers displays - Increase new & repeat business (no of set ups) - Increase average sales value - Constant lookout for collaboration opportunities - Package deals for events companies/ organisations/ exhibitors, hotels, roadshows 10

Marketing Proposal Plant Display Department 11

RACE framework Marketing Proposal Brand History / Branding / Positioning/ Taglines Increase Products / Plant Displays Media Contents Slide 21 FaceBook / LinkedIn / Youtube /Wechat E-Newletters/E-Flyers/DM Website Contents / Navigation Rotating Banners / Enquiry Form / Subscribe Newsletters / Promotions Testimonials & Reviews Ecommerce Additional Set up (decoration ideas, led,balloons, etc Vouchers Ecommerce - Repeat Order Online Sponsorships Rebates Collaboration / Recommendation Program 12

Online Campaigns E Banners & displays s E Newsletters E brochures/ Flyers Offline Campaigns Selected Trade shows Direct mailers Field Marketing Cold calling Telemarketing Targeted events Tie ups / Collaborations Sponsorships Corporate Marketing Outbound Strategy Marketing Proposal 13

Action Plan ( FY ) Marketing Proposal 14

Marketing ROI (Jan15 –Jun15) 15

Thank You…. Questions ??? 16