OkCupid.com Team 3 David Nguyen David van Leenen Jeorg Spantzel Taryn Walker

Gateway to Romance

How they work it Use of Web 2.0  10M users as of February 2011 provide the online dating network and do the following: Create a member profile Answer match questions Member-created quizzes and multiple-choice questions Matchmaking Process  Profiles are matched using a unique algorithm Categories include Match, Enemy, and Friend Members that receive high attractiveness ratings see more attractive people in their match results

Target Market  Broad user base targeting singles on the prowl from years old  Users that have not used a dating service and those that are already dating someone

Business Model  Advertisement based Freemium model offers free online dating services  $4.95 per month paid subscription for A-list members that receive the following features:  Anonymous browsing  Ability to change user name  Hide A-list  Profile exposure options  No ads

Revenue from Target Market  Freemium ad based model drives revenue  The Freemium model reduces the financial barriers to joining which helps build a broad user base Reduces the worry that “the one” is on OkCupid instead of another dating website  An OkCupid article quantifying how paid online dating websites are less effective  Article was removed when purchased by Match.com in 2011

Value Proposition  Competitors require subscription fees to communicate with users  Ongoing fees leads to many “dead” profiles and paying users may flirt into the void

Financials Financials released in 2011 when OkCupid was bought by Match.com for $50 million  3-year growth rate of 1,129%  2010 revenue totaled $4.7 million  2007 revenue totaled $380,912  18 employees

Reaching the Single on the Prowl  Growth strategy is to attract a broad user base through the help of the OkCupid blog  The blog features topics and graphs that provide interesting information and entertainment not only for singles  Dating is a social process and singles talk about their dating experiences to coworkers, friends, and family  Conversations with people that are not single also helps broaden the user base

Blogging the Best Questions for a First Date OkCupid’s database of 275,294 match questions with over 776 million answers helps find questions that are easy to bring up and correlate to the questions that people really care about

So if you want to know… Will my date have sex on the first date? Ask… Do you like the taste of beer? Because… Among all OkCupid’s casual topics, whether someone likes the taste of beer is the single best predictor of if he or she has sex on the first date

Analysis Behind the Correlation No matter their gender or orientation, beer-lovers are 60% more likely to be okay with sleeping with someone they’ve just met. Sadly, this is the only question with a meaningful correlation for women.