A selection of products in similar packaging on the UK market

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Presentation transcript:

A selection of products in similar packaging on the UK market June 2008

Product: Kleenex Manufacturer: Kimberly-Clark Copy: Somerfield

Product: Kleenex Manufacturer: Kimberly-Clark Copy: Wilkinsons

Product: Jammie Dodgers Manufacturer: Burton’s Biscuits Copy: Lidl

Product: Jammie Dodgers Manufacturer: Burton’s Biscuits Copy: Aldi

Product: Choco Liebnitz Manufacturer: Bahlsen Copy: Lidl

Product: Stella Artois Manufacturer: InBev Copy: Aldi

Product: Red Bull Manufacturer: Red Bull Copy: Aldi

Product: Red Bull Manufacturer: Red Bull Copy: Somerfield

Product: Nescafé Manufacturer: Nestlé Copy: Lidl

Product: Nescafé Manufacturer: Nestlé Copy: 99p store

Product: Sarsons vinegar Manufacturer: Premier Copy: Lidl

Product: Cheese spread Manufacturer: Bel Copy: Lidl

An example of the copying of a range Product: Dures Play Manufacturer: SSL International Copy: Boots An example of the copying of a range

Product: Lurpak butter Manufacturer: Lurpak Copy: Lidl

Product: Lurpak butter Manufacturer: Lurpak Copy: Aldi

Product: I Can’t Believe It’s Not Butter Manufacturer: Unilever Copy: Asda

Product: Utterly Butterly Manufacturer: Dairy Crest Copy: Lidl

Product: Unibond sealant Manufacturer: Akzo Nobel Copy: Wilkinsonsl

Product: Comfort fabric conditioner Manufacturer: Unilever Copy: Wilkinsonsl

Product: Pantene hair care Manufacturer: P&G Copy: Aldi

Product: Pantene hairspfay Manufacturer: P&G Copy: Aldi

Product: Innocent smoothie Manufacturer: Innocent Copy: Somerfield

Product: Innocent smoothie Manufacturer: Innocent Copy: Somerfield

Product: Cream Crackers Manufacturer: United Biscuits Copy: Lidl

Product: Head & Shoulders shampoo Manufacturer: P&G Copy: Aldi

Product: Head & Shoulders shampoo Manufacturer: P&G Copy: Wilkinson

Product: Head & Shoulders shampoo Manufacturer: P&G Copy: Sainsbury’s

Product: Fairy liquid Manufacturer: P&G Copy: Wilkinson

Product: Wash & Go Manufacturer: P&G Copy: Wilkinsons

Product: Carex soap Manufacturer: P Z Cussons Copy: Wilkinsons

Product: Carex soap Manufacturer: P Z Cussons Copy: Tesco

Product: Diet Coca-Cola Manufacturer: Coca-Cola Copy: Lidl

Product: Irn-Bru Manufacturer: A G Barr Copy: Lidl

Product: Domestos bleach Manufacturer: Unilever Copy: Tesco

Product: Nytol Manufacturer: GlaxoSmithKline

Product: Custardl Manufacturer: Premier Foods Copy: Somerfield

British Brands Group 8 Henrietta Place, London W1G 0NB info@britishbrandsgroup.org.uk www.britishbrandsgroup.org.uk

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