Who are they?. Products Hair Care 3.3 oz. SHAMPOO CONDITIO NER HAIR WAX MoisturizingHair & ScalpRefresh ClayMuscle Fiber Paste Smooth Create & Shape.

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Presentation transcript:

Who are they?

Products Hair Care 3.3 oz. SHAMPOO CONDITIO NER HAIR WAX MoisturizingHair & ScalpRefresh ClayMuscle Fiber Paste Smooth Create & Shape

Products Shave/Skin/Body SKIN CARE SHAVE BODY CARE

End Users Target Market MEN Million people Highest disposable income Desire to look good High Interest in trying new products Heaviest product usage MEN 40+ want to look YOUNG Desire to remain forever young Youthful appearance for career and social success Thinning hair and dry aging skin Mother, sister, friend, wife, partner, etc. HOWEVER,

End Users Actual Market “I’m a regular guy when it comes to grooming products, but I know that I take a little bit better care of myself and use better products it will make a difference in how I look and feel” REGULAR GUYS 18 – 70 Forget Metro Sexual!

End Users Actual Market Convenient & Simple to use No idea until they discover quality Once get to know quality, he becomes loyal Trial is the key!!

Therefore...Men-U Compact size & Locking pumps (convenient & Trial) High performance (loyalty & repurchase) Limited SKUs (easy to understand and easy to use)

Where Web Page Internet Shopping Mall Professional Outlets Salons - 30,000 in U.S Barbershops – 180,000 in US

What they have done?

Multi-award winning Range of men’s grooming products available from top salons and barbershops

B 2 B Business Long term relationship with salons & barbershops Education Free merchandising tools (other brands charge for this)

What they want to accomplish?

Launching a new B to B website Increase brand awareness (professional trade) More website visits