Design 11 Final Exam Read each section carefully. Please pay close attention to word count and topic sentence requirements.

Design 11 Exam CPA Please write all answers in a word document. When you open Word please write your name at the top, title it “Design 11 Exam June 2010” This exam is intended to highlight the work you have created this semester, the concepts you have covered and your developed sense of design. Rules & writing guidelines. Clearly label each question Start each paragraph with a clear, topic sentence Proofread each paragraph Mention & include images related to the topic as proof of your point Be neat and organized in your work

Part One: Fundamentals of Design /20pts Write a 150 words analysis of two of the following images using the elements and principles of design. Copy the image into your word document. Include word count. Here’s how: 1. Give a brief overall description of the image. 2. Descriptively write about the use of the elements and principles in the image. 3. Use the word bank in the next frame. /5pts for meaningful use of elements and principles in your analysis /5pts for depth of writing (clear, descriptive, articulate)

Helpful word bank: Colour Line Space Shape Texture Text Value Balance Assymmetrical balance Symmetrical balance Radial balance Dominance Emphasis Pattern Repetition Focal point Contrast Harmony Unity Proportion rhythm Center of attention Variation Contrasting Fading Blending Repeating Comes forward Background Moves your eye References Imitates Shines Shadows Highlights Cuteness factor Emotional content Personal Identification

Part Two: Communication Design /20pts Answer each of the following questions based on the slide/image presented. Rules: Clearly label each question Make sure each paragraph starts with a clear, articulate topic sentence Proofread each paragraph Do not include empty, meaningless sentences Included images related to the topic Make it look clean and organized

Branding 5pts #1. Many companies spend thousands of dollars developing a ‘brand’. Explain as clearly as possible what ‘branding’ is. (50word minimum) #2. Choose one example of a company that has successfully been branded. Explain your example. (50word minimum) the hippo became a star when she was used in a series of catchy television commercials for Telus. The zoo was paid $10,000 for the ads, along with $25,000 from the sale of Telus Hippo plush toys. Her name is Hazima.

Consumer Ads 15pts 1.Choose one of the following ads (‘got milk’ or D&G) and answer each of these questions. 2. Please paste the ad into your Word document. 3. Deconstruct the ad. Please be sure to start each section (a,b,c) with an overall topic sentence. Here’s how: a) visually describe it (100w) b) talk about the relationships the images and text (100 w) c) talk about the underlying message of the ad. (100w) Pay attention to the writing guidelines from question 1. Use the word bank on the next slide.

Consumer Ads Word bank Branding Suggestive Seductive Objectified Sexist Viewer Composition Dominant Focal point Colour Passive Manipulative Subtle Innocent Tension Balance Texture Relook at the element and principles word bank

Consumer Ads