The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization Prosyanyuk, Daria V. Department of Sociology Higher School of Economics, Moscow,

Higher School of Economics, Moscow, 2011 The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization photo Table of contents Motivation Method Data Results Limitations and future works

Higher School of Economics, Moscow, 2011 The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization photo Research problem Reflection of each economic or political decision in the Internet space Opportunity for self-positing and communication Internet space is a vizualizer and “field” of manifestation of inter- country relations Goals of research To identify the structure of information exchange between Russian Federation and other countries on the concrete information occasion To develop the methodology of the analysis of cross- national information exchange

Higher School of Economics, Moscow, 2011 The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization photo Method Step 1. Defining the object. Russian Federation joining the World Trade Organization. Sep 2. Coding of messages. Informational and analytical types of messages. Step 3. Calculating of the weights of the arguments and assessments Step 4. Constructing and analysis of egocentric network map Key term Egocentric network map is a graph of information space between countries

Higher School of Economics, Moscow, 2011 The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization photo Data All the articles discussing Russia's joining the WTO for the period from January 2008 to January 2010 were selected: 61 articles were selected from 50 sources in 15 countries and 163 articles from 85 Russian sources The search for the original articles was conducted on the following resources: «Yandex» and «Google»; -Sites of Governments;

Higher School of Economics, Moscow, 2011 The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization photo Egocentric network map Egocentric network map is a graph of information space between countries, which represents weighted average assessment of the countries three main issues: Chances of Russia's joining the WTO; Prospects of Russia’s cooperation with Kazakhstan and Belarus (within the Customs Union); Opinions about the rationale of Russian’s joining the World Trade Organization.

Higher School of Economics, Moscow, 2011 The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization photo Egocentric network map

Higher School of Economics, Moscow, 2011 The study of the discourse of electronic media using a network approach: The discussion of Russian Federation joining the World Trade Organization photo Limitations and future works All the procedures were conducted manually – the restriction on the sample’s size; Definite types of messages were used. Blogs, as unprofessional texts, may be interesting for constructing egocentric network map too. As they represent informal look at the problem, the interpretation of information events in them may differ significantly from official sources; The topic researched – for example, the image of Russia.

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