©2012 IC 2 Institute at the University of Texas at Austin 1 QuickPitch Template (Title) Communicating a Value Proposition Purposefully and Succinctly (Tag Line) Presenter Details: Name Company name Contact details

©2012 IC 2 Institute at the University of Texas at Austin 2 Cover Slide (Slide 1: previous) The cover slide should offer complete contact info, and a tagline if you have one. – One of the benefits of a Powerpoint plan is that it forces you to perform the critical exercise of describing the business in very few words. – The document needs stand alone power. – 10 slides maximum. 24 point font minimum. 10 minute pitch maximum.

©2012 IC 2 Institute at the University of Texas at Austin 3 Slide 2: Market / Problem What problem does your technology solve? – Emphasize the pain level and the inability of incumbents to satisfy the need. Define the market opportunity and its size. – How big is the market opportunity you are pursuing and how fast is it growing? – How established (or nascent) is the market? – Do you have a credible claim on being one of the top two or three players in the market? – Sometimes the white space on the slide is filled with customer logos or testimonials.

©2012 IC 2 Institute at the University of Texas at Austin 4 Slide 3: Underlying Technology Describe your technology – Use non-confidential terms and layman’s words Elaborate on the technology or methodology – What are the key features – How do its key features translate into customer benefit? – How does it advance beyond the competition – in layman’s terms (briefly) – Describe intellectual property status; What is the ownership structure? Any encumbrances?

©2012 IC 2 Institute at the University of Texas at Austin 5 Slide 4: Competitive Advantage Who is adjacent to you (in the market) that could enter your market (and compete) or could be a collaboration partner? What are their strengths/weaknesses? Why are you different? Be sure to anticipate competitive responses, and never deny that you have competitors, no matter how unique you think you are. Really, it's okay to compete. This is also a good slide on which to show market size estimates with market segmentation estimates split among competitors including yourself.

©2012 IC 2 Institute at the University of Texas at Austin 6 Slide 5: Value Proposition and Market Strategy What is your value proposition and market goal? – Describe how your technology can be a product/service – Who are your first, most logical, customers? – What kind of ROI can your customer expect by using your product/service? What is the value of the pain are you eliminating? – How will your reach your customers? What is your most logical channel? – What commercial goal are you seeking: research funding, development partner, testing partner, licensee, buyer, etc.?

©2012 IC 2 Institute at the University of Texas at Austin 7 Slide 6: Development Status Stage of Development: What have you validated that your technology can do? What must you further validate for it to be market ready? What are the key developmental milestones to get this data? What is the commercialization vehicle for the technology – company, TTO, other? Regulatory, developmental or other risks?

©2012 IC 2 Institute at the University of Texas at Austin 8 Slide 7: Management Team Who is managing the technology development? Who is managing the commercialization? – What is their experience? – What human capital pieces are missing and what is the plan for filling them? On one slide, highlight the backgrounds of the key members of the team, and any directors or advisors who advise you – credibility. Include contact details for the person who will field calls or s of interest

©2012 IC 2 Institute at the University of Texas at Austin 9 Sources Brad Feld, Mobius Venture Capital – The Torturous World of Powerpoint The Torturous World of Powerpoint – “The world would be a better place if all entrepreneurs could automagically incorporate this outline into their pitches - at least to me.” David Cowan, Bessemer Venture Partners – How Not to Write a Business Plan How Not to Write a Business Plan – “Your presentation should not exceed 10 slides. The appendix can include as many slides as you want.” Guy Kawasaki, Garage Technology Ventures – The 10/20/30 Rule of Powerpoint The 10/20/30 Rule of Powerpoint – “A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.”