© SOI Asia Business Platform LLP All rights reserved SOI Asia Business Plan Contest 2014 writing format (version 1.4) T his format is prepared for you to smoothly start business plan writing. Business plan is completed with answering to all questions distributed in this format. 1

© SOI Asia Business Platform LLP All rights reserved 1.Title of Business Plan : 2. Company Name : S/NoNameUniversityFaculty/Year

© SOI Asia Business Platform LLP All rights reserved Part I) For Entrepreneur - Preliminary Entrepreneur Essentials Firstly, please answer to the following ‘essential’ questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people Key QuestionAnswer 3.Vision/Mission Statement Please describe vision and mission that can lead your business to a successful start and a sustainable growth. 3

© SOI Asia Business Platform LLP All rights reserved Part I) For Entrepreneur - Preliminary Entrepreneur Essentials Firstly, please answer to the following ‘essential’ questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people Key QuestionAnswer 4.Origin of the business – Please describe how your business plan is related to research/education of your university and related research institute 4

© SOI Asia Business Platform LLP All rights reserved Part I) For Entrepreneur - Preliminary Entrepreneur Essentials Firstly, please answer to the following ‘essential’ questions to describe why you need to develop new business, aiming to transfer your technology out of university and benefit to people Key QuestionAnswer 5.Management team – Please list management team, a) their role and purpose e.g. CEO, CTO, and COO, b) with a business or a research biography filled with experience or tangible accomplishment c) Why and how they are selected as members of organisation 5

© SOI Asia Business Platform LLP All rights reserved Part II) For Business Model - Your product, Envisaged Target Market, and Marketing Metho Key QuestionAnswer 6.Statement on the Novelty -Please describe the creativeness and the uniqueness of your business, i.e., how your business may a leader in innovation and bring in breakthrough to the society. Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. 6

© SOI Asia Business Platform LLP All rights reserved Part II) Business Model - Your product, Envisaged Target Market, and Marketing Metho Key QuestionAnswer 7.Statement on Competitive Advantages - Please describe how your competitive advantage (such as unique advantage in technology) can be maintained for a substantial period of time. Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. 7

© SOI Asia Business Platform LLP All rights reserved Key QuestionAnswer 8.Statement on Market – Please describe your envisaged markets as follows:  Geographic Areas Country, region, territory, etc. Please specify clear geographic areas for marketing  Target Market Size Please indicate its prospective volume with available indicators. In addition, it is convenient if you could sum up revenues of all (or major) players in the market  Target Market Position (e.g. market share) Please articulate your targeting market. Part II) Business Model - Your product, Envisaged Target Market, and Marketing Metho Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. 8

© SOI Asia Business Platform LLP All rights reserved Key QuestionAnswer 9.Statement on Marketing Method - Please describe the marketing/sales strategy including distribution process of the service/product to the market. Part II) For Business Model - Your product, Envisaged Target Market, and Marketing Metho Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. 9

© SOI Asia Business Platform LLP All rights reserved Key QuestionAnswer 10.Roadmap and Milestones – Please list up all phases to grow the business by its goal. Part II) For Business Model - Your product, Envisaged Target Market, and Marketing Metho d Following questions aim to clarify your business model. Sophisticated Business Model would support for your technology to be accepted into society. Where your technology would penetrate, and What strength your technology would have is essential. 10

© SOI Asia Business Platform LLP All rights reserved Key QuestionAnswer 11.Statement on the Necessary Funding and the Objective of the Fund - Please describe h ow much capital do you need to launch your business, and what is your plan to use the funding for. Part III) Financial Plan - Basic Financial Planning – why you needs equity infusion Following questions aim to articulate the investment required for your business and an adequate reasoning to inject the cash requested. Please answer to each question briefly, and also complete the next slide 11

© SOI Asia Business Platform LLP All rights reserved Note: Double Click to Open the Excel Worksheet Please simply describe your initial financial projection based on your understanding of the target market, manufacturing cost, distribution cost, and marketing cost. Part III) Financial Plan -Basic Financial Planning – Projection Table 12

© SOI Asia Business Platform LLP All rights reserved Note: Double Click to Open the Excel Worksheet Please simply describe your initial financial projection based on your understanding of the target market, manufacturing cost, distribution cost, and marketing cost. Part III) Financial Plan - Basic Financial Planning – Projection Table 13

© SOI Asia Business Platform LLP All rights reserved Part IV) Internal Capability - Explain your ability to action the business process, with the relevant competencies, incubation needs and resources configuration (for 18 months) Key Question 14. Table and statement on ability to action business process, with incubation support needed for 18 months a)Please describe the two business processes for next 18 months i) product development ii) market research and testing b)Please specific and describe the incubation needs from internal (eg: home university) or external environment (eg: SOI Asia, government, external partners etc) c)Please fill up the ”Timeline and Resource Support Table” 14 TimelineGoalActivity Unique resource needed Supported needed from Internal Source : University External Source :SOI Asia, Local government etc 18 Months Oct-Dec Jan-Mar Apr-June July-Sep Oct-Dec Jan-Mar

© SOI Asia Business Platform LLP All rights reserved Part IV) Internal Capability - Explain your ability to action business process, with the relevant competencies, incubation need and resources configuration (for 18 months) Question 15. Table and statement on ability of Task and current competencies a) Please describe the key competencies based on past experience, achievement that are relevant for the action of the business process (eg: 1 st prize in application design in order to create application business) (eg 2: Internship in new business development for medical company in order to create medical related business plan) Please fill up the ”Task and Competency Compatibility Table” 15 Business process TaskPersonnel Skills (unique, relevant, competitive) Track records ( accreditable, valuable, inimitable, experience and the effects)

© SOI Asia Business Platform LLP All rights reserved Part IV) Internal Capability - Explain your ability to action business process, with the relevant competencies, incubation need and resources configuration (for 18 months) Key Question 16. Table and statement on ability to create resource configuration for business process a)Please describe key resources, the resource origin, duration of resource accessibility, change in resource usage needed for actionable business process Please fill up the “Resource Valuation and Configuration table” to describe your ability 16 Business Process Origin of ResourceValue of resource Duration of Resource Accessibility Change in resource Internal (eg University) or External resources (Soi Asia, Government, Private sector) (Rare, Valuable, uncopyable, first ent) PeriodExisting purposeNew purpose 1) 2) 3) 4)