Context Post WWI era of prosperity New economic models to increase production Decade of conservative politicians Supported capitalism, big businesses.

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Presentation transcript:

Context Post WWI era of prosperity New economic models to increase production Decade of conservative politicians Supported capitalism, big businesses American dream Equate prosperity with progress Consumerism engrained in American culture

Consumerism Social and economic system causing desire to purchase material goods in great amounts With rise of consumerism came rise of materialism Economic boom lead to higher wages Higher wages lead to more goods being bought 1920s as the obsession of consumerism and materialism flourish throughout the United States

Rise of Credit Increase in consumerism leads to the rise of credit Instead of paying in cash could put it on credit Easy to become stuck in debt Caused debt = factor of the Great Depression

Rise in Advertising More consumer goods available than ever before Convincing people their life would be better with the product The rise in technology provided brand new ways for advertisements to be spread Celebrities Used common insecurities of people

Coca-Cola One of the largest and most visible companies in the world thanks to its successful advertisement campaigns Holiday Campaigns Sports Contour bottle

New Technology 1920s was an important decade for new technology Many were common household items: Telephone Automobiles Toaster Refrigerator Washing machine Vacuum cleaner Rayon

Household Inventions Radio Ernest Alexanderson Credited for modern day radio High frequency alternator This helped lead to the invention of the television. First broadcast in 1920 of the Harding-Cox presidential election. Soon, 2 million homes had radios

Household Inventions Earle Dickson  Band-Aid (1920) First version of Hair dryer invented Before women had to use vacuums! Clarence Birdseye  Frozen food Meat + Veggies  preserved in waxed- cardboard cartons, after exposure to high pressure

The Great Depression October 29, 1929 – Black Tuesday Severe economic depression Caused by decline in consumer demand, financial panics, and misguided government policies Decline in output, deflation, unemployment

Significance Economic prosperity influenced rise of new technologies Urbanization Rise of credit Rise of debt Uncontrolled consumerism directly led to Great Depression Created new American culture of consumerism Still see effects today

Bibliography Rise of Consumerism and Mass Culture. 3 July Web. 22 Feb Dictionary. Web. 22 Feb "Advertising in the 1920s." EyeWitness to History February “Coke Lore.” The Coca Cola Company. 21 February "Great Depression." Encyclopædia Britannica. Encyclopædia Britannica Online School Edition. Encyclopædia Britannica, Web. 22 Feb Gusmorino, Paul A., III. "Main Causes of the Great Depression." Gusmorino World (May 13, 1996). Online. Internet: “Making Sense of Ads - American Advertising: A Brief History.” History Matters. 21 February “Understanding Advertising: Decoding an Ad’s Appeal.” Center for History and New Media. 21 February 2010.