Awareness SMEs on ICT and e-business Marlène KORSIA Chamber of Commerce and Industry Marseille Provence.

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Presentation transcript:

Awareness SMEs on ICT and e-business Marlène KORSIA Chamber of Commerce and Industry Marseille Provence

What starting points ? The way new technologies are used, in particular by businesses, has a direct impact on the competitiveness of a territory The use of new technologies by SMEs is one of the government’s priorities in France : Creation of a Ministry for ICT(Development of a programme for the promotion of Digital Economy) New technologies are part of the local authority’s strategy in Provence Alpes Côte d’Azur

CCIMP : a business partner A public institution, the Chamber of Commerce represents the general interests of retailers, industry and services

The CCIMP offers services to businesses : help in setting up a new business, in developping a business plan, technical assistance, help in developing innovation, entering foreign markets, use ICT...

From Echangeur to “Innovation et TIC” Awareness SMEs on ICT since 10 years First by using Echangeur trademark and Network Now : Innovation and ICT department of CCIMP But how ? …...

Support Projects Raising awareness A global program …. Workshop and Training

Raising awareness on ICT A global program …. 1st step must be simple and not expensive

Awareness SMEs in awareness meeting on ICT in Marseille participants Themes (some exemples) - How to create its website to satisfy and retain customers ? - How to improve the efficiency of its website by analysing its traffic ? - Electronic document management (EDM) : how to improve research, dissemination and archiving of digital documents - How to optimize the customer relationship management to successful commercial launch actions Etc...

Raising awareness Workshop and Training A global program ….

Workshop in 2010 (construction industry sector) - 10 workshops - 97 participants Themes (for exemple) - Responding to tenders dematerialized How to use electronic signature Prepare and answer a public tender by Internet

A vocational training program for using new technologies Adapted to different targets : the use of new technologies in businesses New technologies and « new job » Training on ICT use Reference training actions through a partnership with reference actors E-Bay, CNIL, Google...

Support Projects Raising awareness A global program …. Workshop and Training

Projects support Individual support ( 20 actions in 2010 ) Expressing the need Supporting the relation with the service provider 50 actions scheduled in 2011

Show Room - « InnovaTIC Space » Concrete demonstration of ICT use : - Totem interactive and others tools - Augmented reality

Economic model

Free for businesses (100% Public funding) Private and public funding About 60% public and 40% private Economic model Support Projects Raising awareness Workshop and Training

Website portal 7 Chamber of Commerce and Industry Public funding : national and local

The ICT Regional Event

The strengths More than 1285 visitors, 27 workshops … included the 1 st E.tourisme forum Partners ownerships 53 exhibitors, more than 90 stakeholders, 1450 applications for appointment The presence of regional actors

Some initiatives created to enhance digital economy within french firms. Such initiatives are made to reinforce their innovation capacities and their medium and long term existence : Competitivness poles : Digital Passeport Project : SME-ICT 2010 : Digital Meeting : Answer to governmental initiative for digital audit towards SME (in process)

Thank you for your attention