THE COLLEGIAN FRESNO STATE. WHY ADVERTISE WITH THE COLLEGIAN?. AWARD WINNING. STUDENT RUN. 90 + YEARS OF EXPERIENCE. APPEALS TO GEN-Y POPULATION.

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Presentation transcript:

THE COLLEGIAN FRESNO STATE

WHY ADVERTISE WITH THE COLLEGIAN?. AWARD WINNING. STUDENT RUN YEARS OF EXPERIENCE. APPEALS TO GEN-Y POPULATION

WHAT IS THE COLLEGIAN?. The Collegian is a student run, award winning newspaper that is distributed 3 times a week.. Every Monday, Wednesday, and Friday. Sections include: News, Opinion, Arts & Entertainment, Sports. 3 platforms: Print, Online, Mobile

WE ARE AWARD WINNING California College Media Association (CCMA), 2012 Print Best Editorial, 2nd place Best Photo Illustration, 3rd place Best Cartoon, 2nd place Best News Page Design, 3rd place Best Sports Page Design, 2nd place Best A&E Story, 1st place Best B&W Ad, 2nd place Best Feature Page Design, 3rd place Best Online Ad, 1st place Advertising Best Online Ad, 1st Place Best Color Advertising, 3rd Place Best Group Promotion, 3rd Place Best Online Promotion, 3rd Place California College Media Association (CCMA), 2011 Print Best News Series, 2nd Place Best Feature Story, 2nd Place Best News-Page Design, 2nd Place Best Cartoon, 2nd Place Best Editorial, 3rd Place Best Arts & Entertainment Story, 3rd Place Best Features Photograph, 3rd Place Best Infographic, 3rd Place Advertising Best Group Promotion, 3rd Place Best Special Section, 1st Place Best Color Ad, 2nd Place Best Video, 3rd Place

TARGET DEMOGRAPHICS. Village of 23,000. Females (58% of population). Males (42% of population). African American, Hispanics, International students, Native Americans Source: Re:fuel Media Marketing, February 2015

GEN Y: THE INS AND OUTS. Born million college students spend around $545 billion dollars on discretionary spending. Upcoming dominate generation. College students are influential and early adapters. Grew up with technology Source: Re:fuel Media Marketing, February 2015

ADVERTISE TO GEN Y = $. Fresno State = all Gen Y. Large percentage of Fresno State students have jobs.And $$$$ to spend

ADVERTISE WITH US!. 75 % of students read ads in their school newspaper Source: Re:fuel Media Marketing, February 2015

3 DIFFERENT PLATFORMS. NEWSPAPER. ONLINE. MOBILE APP

NEWSPAPER. Published 3 times a week (MWF). 7 Different Ad sizes. Full Color, Spot Color, Black and White. 5,000 issues MW. 3,000 issues F

ONLINE. Stay connected 24/7 on campus or off campus. Easily accessible. Appealing to Gen Y population

MOBILE APP. Fairly new, released in Readily accessible. 1, 600 downloads and counting!. Next BIG THING. Homescreen Tiles, Banner Ads, Push Notifications & more!

RATES & DEALS

MOST EFFECTIVE ADVERTISING. FREQUENCY. COLOR. SPECIAL ADITION. STAND OUT DESIGNS

ONLINE  Rectangle (300x250 Pixels)  Monthly: $300  Weekly: $150  Skyscraper (160x600 pixels)  Monthly: $250  Weekly: $125  Leaderboard (728x90)  Monthly: $350  Weekly: $175  Static Rectangle (300x250 pixels)  Monthly: $500  Frequency Discount  1st month full price  2nd 10% off  3rd 20% off  4th 30% off  5th 40% off  6 and more 50% off (  Excludes Static Ad)

MOBILE APP  Premium Home Screen Tile  $150 a week  $400 a month  $990 a semester  Home Screen Tile  $100 a week  $350 a month  $900 a semester  Banner Ads  $50 a week  $175 a month  Notification Offers  $100

GETTING STARTED. Easy payments. Many run dates. FREE Ad designs

WHAT COULD BE BETTER?! ADVERTISE TODAY