Top of Mind Branding Developing a Winning Marketing Plan Presented by: Kathleen Booth 3/25/2014

Traditional Marketing Source: Google Zero Moment of Truth (

What Once Worked Will Not Continue To 86% Skip TV ads 44% Of direct mail is never opened 91% Unsubscribe 200m Say DO NOT CALL

The New Reality More than 80% of all buying decisions begin online The average purchaser reviews 10 sources of data before buying (tech buyers review 14.8!) 66% of people who see an ad perform a mobile search 90% of U.S. smartphone owners use their phone to access local information 87% take action (make a purchase, call a business, etc.) The average person gets 70% of the way through their purchasing process before they are willing to speak or meet with a salesperson

The New “4 Moments” Model Source: Google Zero Moment of Truth (

How People Buy Now Source: Google Zero Moment of Truth (

Search Is How Things Get Found

Paid = 20% of clicks Organic = 80% of clicks Where Are Searchers Looking?

Great Content Is The Key to Organic SEO

Start By Developing Buyer Personas

Then Segment Your Audience Demographics Age Income Gender Location Profession Level of education Hobbies/interests Psychographics Innovator Early adopter Early majority Late majority Laggards

Match Content to Buyers’ Needs

Promote Your Content Blog or Premium Content

Use Landing Pages with Conversion Forms to Gather Audience Intelligence

Summary of the Process

Examples

We Practice What We Preach

And It Works! Online leads have increased by nearly 1,000% in the last 6 months

Anyone can do it! What Kind of Content Will YOU Create?

Free Tools & Resources Visit

Website Call Us (866) Facebook Kathleen Booth Owner & CEO, Quintain Marketing For More Information