The Ohio Small Business Development Center at the Summit Medina Business Alliance Presents...

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Presentation transcript:

The Ohio Small Business Development Center at the Summit Medina Business Alliance Presents...

The Business Plan

What is its purpose? Forces owners to think through the details Makes the case that the business idea can be suc- cessful to the owner and other stakeholders Provides lenders and investors with information needed to evaluate investment quality Provides the owner with self-evaluation tool

ONE SIZE DOES NOT FIT ALL Technology / New IP Common vs. Unique Business Model Amount of Capital Required Potential Market Size

Professionalism Not overly graphic No fill-in-the-blank forms No hand written sections No software imposed format Write in 3 rd person It is OK to be redundant where information is relevant to more than one section of the plan

Think Resume for the Business

The Cover Page

Table of Contents for longer plans only

Executive Summary Placed first, but written last Extrapolated from key points made in the body of the plan

Business Description

The Marketing Plan Industrial Analysis Target Market Competitive Analysis Marketing Plan / Sales Strategy / Brand Image

Product Development & Intellectual Property

Operations Section

Key People & Key Roles

Legal & Compliance Considerations

Financial Information Significant accounting practices Loan or Investment Need Financial History Financial Projections

The Appendix

Small Business Development Center Summit Medina Business Alliance, Inc. 526 S. Main Street, Suite # 813 Akron, Ohio Web Site:

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