Final Business Idea Unit 1 P4
My Business What does your business do? Where is it located? What type of ownership is it? (ie franchise, sole trader, partnership etc)
Features of my business What is your USP (Unique selling point) – what makes your business different from the competition? Who will your competitors be?
Who are your customers? Who will be your main customer range? How will you make sure your meet their needs and target them properly?
Aims & Objectives Include one Aim (overall target) You must include 2 SMART objectives for your business Why will your business be profitable? What are your price ranges?
STEP Analysis How will the following factors effect your business? What will your business need? Social Technological Equipment Personal
Justification Why did you decide to chose this business? Is there a demand or gap in the market? How would your business benefit Folkestone?