1 Development of a new technology for measuring of the audience of electronic media Sofia, January

2 A few words for the company Аrbitrage is a newly created company It is active for about 10 months on the market It suggests an innovative information product Primary clients ­ Radio stations, newspapers and other media ­ Advertisers??

3 What are we suggesting on the market now Information service ­ Cross-media information – radio, television, newspapers, magazines, Internet, external advertising ­ Integrated with information for personal consumption of merchandise and services Collected regularly in two month periods In a national panel representative for the population 12+ Software for analysis of the data

4 Whom this information is useful for Producers of products and services (рекламодатели) Advertising agencies Media ­ Radio-stations The best on the market ­ Television stations ­ Newspapers ­ Magazines ­ Internet media ­ External advertising The only source of information

5 Plans for development of the product Initiating of portable people meters in the process of collecting information With this the product will become fundamental source for measuring the television audience ­ The key to success

6 Measuring the television advertisement is of a key significance for spending half of the advertising investments in Bulgaria

7 Plan for development of the product Simultaneously with its unique priorities ­ United source for cross media and personal user information ­ Collected in a panel Added to methodology for collecting of data, which allows reliable reading of the television ratings in 1 minute This product will impose as a leader on the market

8 How does the product of Arbitrage look like on the background of the last world technologies Technology that measures not only television but radio Not only watching television at home but outside home Is the last development in the technology of measuring the television audience and radio audience It begins to impose in the USA Tests are running in France and some other European countries

9 What is necessary for us to begin????? We dispose ­ Team ­ Interested clients ­ Knowledge We are looking for ­ Investors

10 80% of the necessary initial capital is for development and producing of the portable people meters

11 What are the benefits For the Bulgarian market ­ Reliable information for the advertisers and advertising agencies for planning an advertisement ­ Electronic media – an instrument for development of the program activity and attracting advertisement Development of a new technology in measuring the audience of the electronic media